Game development is a creative and technical challenge, not to mention an insanely competitive field where USP is a term as vague as a horoscope! Plus, everyday there are new niches developing in the gaming industry that are just as capitulating as their predecessors, like Mobile Gaming, Social Gaming and a mix and match of the both, not to mention an insane number of portable gaming devices that are sending Ms.PacMan to her fossilised stardom.
Game Marketing is a complex and evolving business tactic thanks to the changing landscape of digital good markets. I (Kiran Voleti) am a digital marketer for over seven years and someone who personally brought a number of game vendors and games to the number one position in their respective markets, is the best person you can consult with, if you need to introduce your game to the gamer communities or make your game reach a much better ranking in the overall game circuits.
The Name of the Game is Social:
The best place to start marketing any digital good today, be it a sophisticated 3D game or a ten page e-book with instructions to play PacMan, is the social media! While social gaming is a widely accepted concept now, even mobile games and PC games, not to mention the mainstream play station games on Xbox, Knict and many other devices, arcade gaming and video gaming markets are all moving their buzz points to social media.
Facebook Gaming has reached an all new high and is considered the most lucrative gaming market nowadays, the best platform for a new game to enter. Kiran Voleti, as a part of his game marketing initiative, also launched the very popular social gaming blog www.socialgaminghub.com where he discusses several social games ruling the day. As a part of game consulting, we identify your target niche based on millions of gaming enthusiasts and their online activities. The gaming community continues to be innately vocal and finding the right cords is all it takes to sing along!
Talk Technology Wise:
Gamers are not just in for the game! They are also in for the ‘something new’. The winning USP of any game still remains the originality it can bring along with functionality. Making sure that the gamers know about all your cool features is our jobs. From sending out Press Releases to bringing the attention of top reviewers on to the game to creating videos, presentations and related media for support and share…are all a part of game marketing procedure.
Brand Wise:
Any game vendor needs to concentrate on his brand as branding is finally making an impact in gaming! With increased online discussions and multimedia sharing, branding is almost vital for game makers, because every day the competition is getting fiercer and you need to make the most out of your existing creations! Affiliate game marketing, mobile store marketing, content creation and sharing, SEO, YouTube Marketing and Social Media Marketing will all be a part of your branding initiative on this whole new digital plane!
For Game Marketing & Consulting : Contact me
