Google+ Brand Pages Marketing & Consulting
It is still quite early in the day to predict the effectiveness of Google+ and its brand pages considering most of the population. However one would do well to remember that pitching Google+ a new market entry albeit from an established name versus Facebook a household name today.
Google+ is one of those new technological advancements that bring together two existing concepts – search engines and social networking sites. Experts say Google+ will become a social search engine that gives the user the power to determine what according to them a quality search is and what should turn up in their search engine. They also suggest that the goal of Google+ brand pages and its marketing and consulting is not to replace or out shadow existing social networks such as Facebook and Twitter.Google+ today officially has over 40 million users, not a bad start, not bad at all.
The +1 phenomenon now has given some of the power back to the brands as marketers can start to have a semblance of a control over their Google+ fate.The deal at the end of the day for Google+ brand pages – marketing and consulting – is to create engaging content that grabs the attention of the user and elicits more and more number of +1 connections.The relationship between connections and user response is directly proportional.With the connections increasing in number the targeting pool becomes larger and this attributes more relevance to ads and as a result a higher number of users end up responding to the same.
A person who is familiar with social network marketing will understand the significance of this new dimension. Google being the biggest online advertising player the importance attached to this turn of events increases. The future of internet marketing and consulting is in cross channel and integrated advertising and marketers will do well to remember this even whilst dealing with Google+ brand pages.The effect Google+ brand pages will have on media and its functioning will be something interesting to observe and will help marketers understand the changing marketing trends.Keep up with the ever-changing software landscape.
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