App marketing was playing a crucial role for every tech company. App launching and app marketing is not an easy task that can be done in a day or two. It requires efficient and effective planning and strategy. Many new startup tech companies are in confusion in the implementation of their plans in this competitive world. There are some best ways to create a perfect app marketing strategy which includes a pre and post launch of the app across the app stores. Here we go.
The first thing that app marketing companies must know is over social promotions by putting their legs on two different platforms and even multiple platforms in most of the cases. Promotion of app across social media is the best plan as social media is the main medium to meet the people and to expose the app features. But, if you start focusing on multiple at a time then you can’t break the things and cannot able to earn the things that are expected of you. So, always do focus on one platform where your competitors are and work better for better promotion utilizing the campaigns.
Before launching the app, one must create the best landing page for the app as it requires relevant traffic towards it. Along with the landing page creation, make sure that you have planned the press coverage for your application and optimize your app for app store by preparing the best description about your app. Boost your downloads with the Instagram platform and inform people about your app launch through email campaigns.
The post-launch strategy is also very essential along with the pre-launch. Go with mobile install ads on different platforms and especially on Facebook. Also, launch sponsored posts on the Instagram platform and boost your app identity. Offer some giveaways to encourage the downloads. Go with updates and make some best improvements that are needed time to time with the suggestions and requests you have received from the people.