Digital Transformation in marketing is leveraging digital technologies and data to create new, more effective ways to reach customers and generate sales. It's not just about digitizing existing processes; it's about transforming your marketing approach to keep up with the changing…
If you're involved in digital marketing, you've likely come across the terms database, data warehouse, and data lake. All three are essential components of a successful digital marketing strategy. However, critical differences between them can impact your approach to data management. Let's…
Starting a digital marketing agency is no easy feat. It would help if you had the right resources, knowledge, and network to succeed. But if you're up for the challenge and willing to put in the time and effort, it can…
Digital marketing attribution models determine how credit for a sale or interaction should divide between online and offline marketing channels. There are different attribution models, but which is best for your business? We'll look at the most popular digital marketing attribution…
Integrated Marketing Communication (IMC) is a process companies use to plan, execute and evaluate all their communication activities with their customers, employees, and other stakeholders. The goal of IMC is to ensure that all the different elements of marketing are working…
There is a demand for digital marketing fractional executives in today's business world. This is especially true for small businesses needing more time or resources to invest in a full-time marketing department. But what exactly is a digital marketing fractional…
The Naive Bayes classifier is a powerful tool that helps in marketing analytics. This tool can help you predict the likelihood of an occurrence of an event based on past data. For example, you could use a Naive Bayes classifier to…
A support vector machine algorithm can be a powerful tool for marketing analytics. The algorithm can be used to find out which marketing campaigns are best and which ones are not. It can also be used to find out how…
As a marketer, you may be familiar with regression and classification when discussing linear models; however, did you know that these same terms are used when talking about machine learning? We will discuss the differences between regression and classification in marketing…
Natural language processing (NLP) is a subfield of computer science, artificial intelligence, and linguistics concerned with the interactions between computers and human languages, as NLP is related to the area of human-computer interaction. In business, NLP uses in customer service,…