Over the Top (OTT) app marketing has seen a surge in popularity over the past few years and is now one of the most effective ways for companies to reach their target audience. As technology evolves, OTT app marketing strategies…
Cloud hosting services are becoming increasingly popular as they provide a cost-effective and efficient way to store data. But did you know that Cloud hosting services can boost your SEO strategy? In this post, we'll discuss how cloud hosting services…
Search engine optimization (SEO) is crucial to any successful online business today. An enterprise SEO audit can take a comprehensive look at the current state of your website and its performance in search engine rankings. By closely examining the factors that influence…
A digital experience platform (DXP) is a software platform that provides users with personalized content, commerce, and other digital experiences. A DXP combines web content management (WCM), digital asset management (DAM), customer relationship management (CRM), and other applications into a single platform.…
A data management platform, or DMP, is a system that helps you collect, organize, and use data. A DMP can be used for marketing purposes to understand your customers better and target them with more relevant ads. A DMP can also…
A customer Data Platform (CDP) is software that helps organizations to unify their customer data and create a single view of the customer. We give marketers a 360-degree view of customers, which can be used for segmentation, personalization, and omnichannel…
Artificial Intelligence (AI) has been gaining traction in business for quite some time. Still, now we're starting to see new roles popping up that are specifically designed to leverage this technology. Chief AI Marketing Officers (CAMOs) are among the most…
Marketing mix modeling (MMM) is a powerful tool that enables businesses to identify and quantify the impact of different marketing activities on sales. This data-driven approach allows companies to accurately measure their return on investment (ROI) and optimize their marketing…
In the digital age, it is essential to have a strategy in place to make sure that your online presence is optimized and effective. A Digital Marketing Scientist can help you analyze data. And recommend a plan for boosting your…
Media planning is an essential part of any successful marketing strategy. A Successful Media Plan involves carefully selecting and placing content across. Multiple media channels to reach a desired target audience. I will examine media planning and why it's crucial…