The Ultimate Guide to Blog Marketing

Blog Marketing: A blog is a journal maintained by a blogger. Blog Marketing is any process that publicizes or advertises a  business, brand, or service via the medium of blogs.  In short, the promotion of activity through the blog is blog marketing.  As the number of bloggers has seen phenomenal growth, a business can also be promoted on this platform, and below are some of the methodologies in this direction.

Blog Marketing using SEO:

Marketing efforts start with a goal and end at achieving success, and the intermediate step is measuring success. As always, SEO plays a vital role in online marketing as well.  Given below are some of the steps to social SEO success.

1) Customer personas: Business blogging is more about empathy with customers and takes a customer-centric approach in promoting the business.

A collection of data through various channels like surveys, social monitoring is required to prepare customer profiles. This profile has contents like behaviors, preferences thereby leading to leading promotion plans.

2) Prioritizing USP (Unique Selling Proposition) helps to distinguish your content.  Communication of USP needs to be concise, specific, and show proof and identifies the key benefits of the contents of your blog.

3) Points 1 & 2 above represent the intersection of your customer interests and the goals of your blog. Here comes the role of SEO.

Resources like Google’s keyword research tool can be used to find words/phrases in demand, and you can incorporate the same in your blog.

4) Once the keywords are finalized for inclusion in the blog, you need to create your content. The content needs to be true and attribute to the business goals.

5) Content promotion is sharing the content across various media. Great content needs promotion in a relevant way to reach its goals.

Blog Marketing Process

1. Audit your existing content
2. Schedule posts in advance for a month
3. Pick a day on which you won’t publish anything
4. Write more, and post less
5. Delete all the updates you made to previous blog posts
6. Tweak your SEO with Yoast for precision
7. Identify your target audience & give evergreen content
8. Perform outreach to your audience instead of social media

Blog Marketing using Facebook:

Facebook has proved its supremacy in terms of its increased number of users, and hence marketers can take advantage of this popular social media site.  Below are some of the useful tips in this regard.

1) Bigger images get better engagement. Use pictures to get more engagement compared to posts without photos.

2) Ensure short updates as your blog already have large text.  To ensure active updating on Facebook, the ‘140 twitter’ character count can be most ideal.

3) Ensure witty, short, and intriguing questions are posted and reply solicited from your fans. The issues should be relevant to your blog article as well.

4) Use short quotes from your blog.

5) Ensure that your Facebook update is more readable, of course, without any links.

6) Use interactive content on your blog and also promote your blog contests on your Facebook page.

7) Use targeted Facebook ads to drive traffic to your blog.

Here’s how blogs can help you market your business

1. A blog can be the hub for all of your content
2. A blog can act as Value Exchange (VE) on what you know well
3. Use the same articles to build an authority website in your niche
4. Consistently add fresh and quality content to your blog
5. Write guest posts on other blogs in the industry

What really works in Blog Marketing?

1. Write on topics you know well
2. Write from the perspective of your clients
3. Use a blog post to pitch your product/service
4. Add a link directly to your product/service

The Top organic growth hack for bloggers

1. Upping your ‘customer lifetime value.’
2. De­clut­tering your blogs
3. Sharing posts promptly
4. Upping engagement with your audiences & subscribers
5. Don’t hide behind a ‘business to business’ tone of voice

Blog Marketing using Content Marketing:

Blogs being the home base, are at the center of the content marketing system.  The following reasons establish why blogs are to be used as a content hub:

1) Blogs are owned media.  You are the owner of your blog content.  You can create, edit, and delete the contents of your blog as per your requirement.

2) Blogs are a form of social media enabling social sharing, comments, and guest posts and provide the basis for building a targeted community.

3) Blogs enhance SEO as they are search-friendly.  You, as the owner of the blog, can increase search-friendliness using keywords.

4) Blogs can drive sales as you can promote your products, highlighting the uses of your product and also the advantages of your products over the competition.

Blogging isn’t dead

1. Guest Posting is a great way to improve your SEO
2. Linking out to your own content improves search ranking
3. Promoting Evergreen content generates traffic
4. Having a mailing list helps convert prospects

80% of marketers say blogging is a crucial part of their marketing strategy

1. Blogging is one of the most cost-effective ways to build your brand
2. Blogging works for any business size and industry
3. Recent research shows blogging boosts ROI and conversions by an average of 38%
4. It’s easy to go from writing once a year to writing every day

Use your Blog as a Marketing Tool

1. Publish about Google, SEO & content marketing tips for beginners
2. Guide your audience on how to improve their blog posts
3. Use your blog as a live case study of what works for you and what doesn’t
4. Answer common questions about blogging people make and keep it updated

If you’re a blogger, you need to be doing Blog Marketing

1. Create a shareable unique content with in-depth research
2. Create video blogs consistently
3. A/B Test your blog posts
4. Find influencers in your niche and get them to repost your posts
5. Network with other bloggers via comments and emails and cross-promote each other’s content.

Want to gain traffic and followers to your blog?

1. Add a newsletter subscription option at the end of every blog post
2. Give away content in exchange for an email address
3. Make your articles more shareable
4. Make your articles more SEO-friendly
5. Promote, promote, promote!

Blog Marketing Strategies: 

• Gathering market intelligence about the performance of your products vs. that of competition.
• Engaging bloggers by commenting on crucial business topics.
• Advertising on blogs to reach influencers.
• Humanizing your company with corporate blogs (involving more employees of the company to blog)
• Do a social media audit.
• Drive traffic from external websites to your blog
• Find relevant guest post opportunities
• Find a topic that your audience will share
• Share links to your blog content
• Keyword research
• Content creation
• Social media marketing
• Search engine optimization (SEO)
• Website traffic building strategies
• Brand building through blogging
• Acquire more followers
• Find guest posting opportunities
• Make your blog reader-friendly
• Don’t spam people
• Stay up to date with blogging news
• Write an interesting blog post
• Submit to social media directories
• Use directories to get more blog hits
• Create, create, create
• Produce content that helps others
• Elevate Blogging to more than a hobby
• Find guest bloggers who can provide more value than you do as an individual
• Improve Your Content
• Build an email list
• Launch an Email Campaign
• Promote on Social Media
• A blog is an easy way to create an obvious online space where you can publish your thoughts or just about anything you want at any time of the day or night!
• They are also sometimes referred to as online journals and are very quick and easy to set up.
• Know your niche
• Create great content
• Promote, share and use social media
• Get more out of your content
• Keep your writing on trend
• Lead people into content
• Cross-post your content
• Use a call to action widget
• Publish regularly
• Use Linkedin to market your blog
• Learn from authoritative bloggers
• Generate leads for your business
• Engaging titles
• Quality images
• Keep it simple
• Optimise your blog content
• Choose the right time to post
• Make it really easy for readers to share your content
• Link building strategies
• Look into guest posting opportunities
• Focus on Thought Leadership
• Use your blog to generate leads
• Add value to your customers
• Publish infographics
• Post engaging content
• Use social media networks
• Utilize email marketing
• Promote your blog through other blogs and news sites
• Write articles and optimize them organically
• Generate backlinks to boost its authority
• Create a catchy title
• Blogging for business
• Writing an effective title
• A touch of SEO
• Update your blog regularly
• Selecting a blog niche
• Surveying your competition
• Setting up an RSS feed
• Choosing your blog name
• Getting the attention of search engines
• Learn copywriting and WordPress optimization
• Build relationships with other bloggers
• Give away free only once
• Always be learning
• Join a community
• Create targeted content
• Use keywords and SEO tags
• Link internally
• Optimize your page for search engines
• Email list management
• Mobile Responsive Site
• Video Blogging
• Call to action to build loyalty
• Interaction and engagement with your audience
• Choose a topic
• Research your market
• Set goals
• Create a content plan
• Engage an audience
• Monitor and improve!
• Develop a content strategy
• Plan your promotion
• Create a customer profile
• Use influencers to expand your outreach
• Split test and measure results
• Step out of your comfort zone
• Develop clear and intentional content strategies
• Use every tool at your disposal to market and publicize blog posts
• Create a plan
• Market your blog
• Maintain it
• Do the research and read other blogs
• Make a blog schedule
• Use the right tool for the job
• Write great content
• Make lists
• Use social media to drive traffic
• Create internal links
• Work with affiliate programs
• Add captions Under Photos
• Add, Link, and Cross-Promote on Social Media
• Repurpose content into Videos and Slideshare Presentations
• Get a premium domain name
• Make sure that you have something to say
• Keep your content regularly
• Don’t try to promote every post you make with every single social media platform

Takeaways:

Blogging is a great marketing tool that can help any business

Blogs can help you grow your business, but first, you have to start blogging

Blogging is similar to other forms of marketing; there are certain tactics you can use to get more people in front of it. Here are few tips.

When done right, it’s a hell of a lot easier than you think. The technique is more important than effort. If you don’t believe it, try it.

Figure out how to reach your readers above the fold and on multiple platforms.

Blog marketing is a good long-term strategy to keep producing quality content and attracting readers/visitors.

Blog marketing is an essential part of any successful business; learn how to start blogging properly now!

Marketing is crucial for attaining your blog goals. You can’t just write great content and expect people to come knocking.

Growth hacks your way to Blog marketing success.

The reason why you need a plan for your blog is that you want an end goal for your blog.

Having a blog is a great way to promote your business and give your company an edge over competitors.

Blog marketing is a great way to promote your brand, especially when you already have a following.

The best way to promote your blog is to focus on quality content

Don’t just abandon your blog after you’ve launched it! Blogging plays a major role in your SEO strategy. The more relevant content you have, the better!

….Overall, blog marketing is a continuous process, and it is required that companies focus on an adaptable marketing strategy, including blog marketing.