Retaining the customers is important as it is proved that this increases sales and profits. It is also easy to retain customers that to generate new leads. This is especially true for online arena.
Retaining the customers costs less when compared to finding new customers. Thus digital marketing must focus on existing customers to get additional benefits. More and more small and big companies are taking advantage of growth of technology and are into e-commerce and this is making the competition tough. Companies are now changing their online marketing strategies giving more importance to retain the customers.
Digital media helps in retaining existing customers. There are few ways that need to be followed for this. Getting social helps the brands to get connected with the customers, engage them with updated information such as rewards, offers on sales etc. Post regularly to reach the fans on social networking sites such as Twitter and Facebook.
Existing customer relation building is essential and can be achieved by sending regular personalized emails. Email marketing helps to get back the customers. Send small gifts to your best customers and surprise them. They will surely come back to you.
The key to customer retention is proactive behavior. Request your customers to give feedback and send them special offer reminders through SMS. Doing this regularly will bring your brand name to the customers mind when they plan to purchase the product.
Good customer service and quality services/products offered to convince the customers and are easy ways to retain the customers. Incentives offered also make them revisit. Be responsive to complaints and quickly solve the issues. Make the customer feel important. All these will help to generate leads through referrals. Retaining customers is also important to get regular business. When the customer is loyal, they can be easily convinced to try your latest products.