Sentiment analysis, also known as opinion grabbing/mining, is referred to as the evaluation of what the opinion of the writer, speaker, or other subjects is concerning a topic. This is a tool that helps in understanding public views about a…
Political Strategy Consultant: These particular consultants influence government-based legislation or policy (regulation, taxes, and so on), all to ensure that their represented company comes out on top in its endeavors. Often as not, marketing products between the company that makes…
Artificial Intelligence Glossary: Artificial Intelligence is the buzzword in the digital marketing world. It is the precise philosophy for the marketers to face the most challenging phase where advanced technology must be integrated into the development of business promotional strategies.…
Marketing Analytics Glossary: Are you exciting to crawl the digital marketing report? Are you an expert in fetching the analytics report? Do you still confuse about what to do? Now, most of the brands are much known about the analytics…
YouTube Platform Glossary: For many marketers, it is pretty standard that upload a video on YouTube, caption the images with hashtags on Instagram, post a tweet on Twitter and post on Facebook, etc. But each social media platform has a…
Social Media Monitoring Glossary: Social media is the #1 marketing industry for businesses in the global market. Also, it has become a significant player in the day-to-day lives of the consumer, either it may be buying the products or services…
Digital Video Glossary: It is time for marketers to seize the sales conversion opportunities by using video content. No one in the family has left watching at least one video each day. This lets you know how effective the video…
OTT and VOD Glossary Welcome to the era of OTT video streaming, where there of confusion takes place in the minds of the advertisers while choosing the best engaging OTT and VOD platforms. OTT video platforms distribute both linear and non-linear…
Google AdWords Glossary: Google AdWords is all about optimization of ad campaigns and improving the return on investment (ROI). The digital transformation of the marketing industry is popping up with the number of new terms every day. When the users…
Lead Generation Glossary: Lead generation is the way the website visitors to be treated and find conversions. The businesses are looking for potential leads who can become the part in driving the bottom of the sales funnel. The best lead…