Content is the primary medium to build interaction between people and create a hit content advertising and marketing strategy; you’ll need to start deliberating it that way rather than focusing on your site’s weblog.
What is Content Advertising?
Content advertising approach growing and sharing treasured free content to draw and convert prospects into clients and customers into repeat shoppers.
The sort of content you percentage is carefully associated with what you promote; in different words, you’re teaching people so that they realize, like, and believe you enough to do business with you.
Content is a high-quality manner of acquiring what marketing is meant to obtain but doesn’t accomplish that nicely online to get people to know, like, and agree with your brand.
How Content Marketing will Influence SEO :
Search engine optimization and content marketing are outstanding from each other in numerous crucial regions. And at the same time, as they’ve differentiation factors, you still can’t separate the two.
Instead of chasing down each element of difference between the two, SEO is narrower and more technical. Content advertising is broader and more holistic.
This is how the two converge.
The method to use SEO more broadly is to channel its unique technical endeavors into content advertising.
Conversely, the most effective way to ensure the fulfillment of content advertising is to use search engine optimization techniques in its implementation.
Every other manner of taking a look at its far like this SEO makes demands, and Content advertising fulfills the needs of the one.
Content Marketing Strategies and Ideas
It does need content as it’s the only thing precious to search engines on your website online that is completely specific. At the same time, nearly every website now has a content crew.
For your content to virtually stand out, you need information and support to ensure that content is getting a lot of visibility content is very important to SERPs in a manner that is now translating into higher seek scores, which is a comprehensive information for content marketers.
For years, content preachers had had their work cut out for them when it got to justifying how a nicely funded, lengthy-term plan for unique content impacts the commercial enterprise’s backside line.
Your content should be created for people now, not engines like Google. But, considering several visitors’ abilities from seeking, it’s critical to understand the basics.
Categorize all of your content primarily based on your recognized topics. Now not most effective are you able to a higher degree which items are working, but this will additionally help when you want to curate and repackage your content.
Let your goals dictate the choices you are making regarding social media content.
Similar to thinking about duties, your content advertising lead must have some tender capabilities, a love of learning, and a willingness to innovate.
To achieve success, you want to understand who your target audience is – and what they need from you–to gauge how much possible content you have already got and what content you’ll need to create.
There are key activities here, each of which requires stakeholder commitment and participation to be best:
Content Marketing using Influencer Outreach and Syndication
You have restricted time and assets, and you need to make tradeoffs between building your very own blog and making contributions to partner websites.
That’s where content syndication enters the picture. You could nonetheless benefit from guest posting traffic acquisition and emblem visibility without the best attempt and aid funding that will create extra blog posts.
Syndication is 100% courting pushed, so you won’t find an open call to post articles like you would for guest posting possibilities.
It’s as much as you decide how you want to syndicate your content. You may also syndicate content on publishing structures where you’ve got instant admission, beginning with LinkedIn and medium.
Each of these systems provides treasured, added distribution opportunities, and they’re channels that you control.
Influencers are people who, like bloggers, have a trusted audience. While you empower your influencers to proportion for you, you’re growing your trust with their target market.
They share their love for you with their audience and community who already likes them. Now influencers can be available in any shape and size.
Content Marketing Tips, Tricks, and Tools
- The primary tactic is straightforward. Studies and examine websites you already go to or visit for live updates.
- Forums are some other fountain of concept technology. You will be surprised by how many super ideas and reviews people percentage.
- You furthermore might analyze your competition content and personal engagement to locate angles wherein your brand should offer a unique manner on a topic.
- Study your competitor’s content, which can help you discover sources on your content, leave helpful feedback on their posts, and point out your logo.
- Write questions to be ideal for content advent. You could use the maximum applicable layout, including a rating machine, multiple-choice, side-by-side snapshots, and opens ended. Pick the only quality that serves your deliberate content advent.
Blog Content Marketing
To be powerful, you m, must tie together the ideas to make sure that they supplement each different to supply a top-notch and fresh angle.
If you can come to be extra efficient, then you can turn out to be a better blogger. Excessive productivity starts with a proper basis – your content approach. Ensure you have a clear path before attempting to “be efficient.”
Irrespective of how incredible you’re a content creator, you need to assist in growing content.
As bright as you are, you’re not the most active person with a component in an outstanding content marketing effort.
If you run a corporate weblog, you’ll want the higher-use input to ensure you’re on the course, along with your objectives, tone, and many others.
These people will probably provide higher-use input to ensureveloping an editorial calendar and placing KPIs.
What is Content Curation:
It is gathering information relevant to a particular topic or area of interest. Businesses, as well as end-users, can use curation.
Content curation happens for all online content (videos, articles, pictures, songs). This is because there are ever-changing requirements of the users, and also, there are constant updates to the various topics. Coming to statistics is the most dynamic field, always going for changes in the data. Similar is the case with other contents. Content curation filters unwanted information from the already created content and adds relevant & updated information (as available at that particular time).
Content curation can lead to failure on the:
• Using automated curation.
• content aggregation can lead to poor quality curating.
• Focusing on quantity over quality.
Social Media Content Curation is a process of organizing and sharing top-quality content on social media. Thought leaders from the industry generally produce this content and hence have much relevance.
The advantages of social media content curation include the following:
• It can make & establish you as a thought leader.
• It can add marketing resources to your team.
• It can grow your audience.
• It enhances SEO (Search Engine Optimization).
• It builds social followership on social media.
• It provides an opportunity to track industry trends.
However, there are disadvantages of social media content curation:
• It is time-consuming.
• It does not have enough automation.
• It can lead to a wrong impression (if there is poor content curation).
Content curation is required because enlightened content marketers are using a content mix that consists of 65% (creation), 25% (curated) & 10% (syndicated).
Content Curation and Content Marketing:
Content marketing is all the more requiring content curation, and both go hand in hand. Today’s purchasers are more demanding, and they look for content that is updated and accurate as well. The marketer has to keep in mind that the purchaser, if not happy with the content, will go elsewhere (the range of others) and make a purchase decision. So it is all the more important to keep up the content to the purchasers’ satisfaction. Content curation needs to be integrated into the content marketing mix.
Steps involved in content curation:
Since content curation is a process, it includes the following measures to ensure proper curation for the content is done.
• Create our content
• Assess and pool your resources (through known and additional sources).
• Curate the content through editing/organizing.
• Analyze & optimize the performance of the curated content.
Best Content Curation Strategies:
To ensure success, the content curation strategy needs to have the following characteristics:
• It should have definite objectives that are measurable, as well.
• It should target a specific audience.
• It should have the feature of KISS (Keep it small and sweet).
• It should have original content wherein it can go for curation.
• It should have less automation.
• It should offer information in small bits & pieces.
• It should stick to its schedule.
Ethical or not:
The last question that comes to mind is whether content curation is ethical. It is strongly believed to be honorable, provided certain things should be considered while taking up the content curation, which is as below:
1) Curate from multiple sources.
2) Don’t copy & paste other’s content.
3) Provide links to the original content as and when required.
4) Adding your views.
10 Common Grammar Mistakes to avoid in Content Marketing
Marketing is one of the most critical aspects of pushing the product into the market. With the latest technological developments, content marketing is gaining momentum.
Content marketing is a concept that ensures the deliverance of relevant data to the targeted audience.
Needless to add, grammar mistakes are not appreciated by the audience going through the content. The audience can get irritated if the content has grammar mistakes. So it is equally essential that grammar mistakes are avoided.
Let’s briefly discuss the common grammar mistakes that need to be avoided in content marketing.
The content writer finds it catchier to capitalize on more s. Apt placement of capitalizcontent marketing needs to avoid to ensure that the content is attractive enough to keep the audience glued to the content until the end. But the correct grammar requires capitalization of:
a) The first letter of the sentence
b) Name of places, books, authors, etc.
c) Pronouns like “I.” “God,” etc.
Misuse of Apostrophe:
This is another area where the meaning can become absurd, forcing the target audiences to lose interest in the whole content. Grammar puts the purpose of apostrophes mostly to show contraction or possession. Use of apostrophes to make a noun plural will be disastrous. Ex. “I have two dogs.”
3) The semicolon has its importance in grammar. Semicolon rarely finds a place in simplified content writing. The writer needs to be extra cautious to ensure the optimum placement of semicolons in his content.
4) Commas are another critical aspect that the writer must take utmost care of.
5) Capitalization affects content. However, the writer must be extra careful while using this powerful weapon to ensure that the content is attractive.
6) Bullet pointing is another area that can make or break the content. While it is inviting the audience’s attention, improper use of bullet pointing needs to be avoided.
7) Common spelling mistakes like ‘affect vs. Effect’ need to be avoided.
8) The use of “imported words” needs to be avoided. For example, words like “Hinglish” mean the combination of Hindi & English that needs to be avoided in content writing.
9) Spoken vs. written language always differs. The writer needs to be extra cautious and avoid speaking the language while finalizing the content.
10) Localized words need to be avoided. The audience of the content can vary across the globe; hence, the writer needs to avoid localized words.
Content that is prepared and finalized using clever techniques to avoid grammar mistakes is bound to attract more audiences.
Tips for Creating Social Media Content Calendar
Social media marketing has become the most powerful way to reach an audience. Each social platform was different from the other platform in features too.
For efficient social media marketing, one must maintain the necessary timings and tactics to connect with the audience across different social platforms.
Social platforms are generally crowded with many people, and your brand or business must get identified among the different companies across the platform.
So, you must plan and implement the strategy without lagging to do things correctly, especially at the right time.
So, here comes the social media content calendar, which can be very helpful in consistently memorizing things, and content publishing, which plays a vital role.
Social media marketing is the perfect way to organize content and develop a good editorial strategy.
The calendar can save a lot of time for an efficient content marketing strategy and helps you to go on with your resources rationally.
Maintaining consistent publishing content with good quality and unique content is also helpful.
A social media calendar makes it easy for you to review things efficiently. Always organize the content calendar by going with a separate sheet every month with complete activities related to your social media marketing.
Here are some general tips that can be helpful while maintaining and utilizing social media content calendars.
- Maintain day-to-day monthly calendar
- Include publishing date with time and format of content
- Also, include an attached link in the schedule
- You can try calendars in Google sheets, as they are easy to access and comfortable to use.
- Search for the calendar templates and customize them a bit if it is a necessity
- Keep everything in separate rows and columns in your sheet, and they add to your calendar.
- Utilize the color coding to differentiate the days and things to be done
- If you are leading a team, create a separate calendar for each member. So that you can avoid confusion
- Create a calendar separately for different social networks
- Schedule your live sessions also.
- Utilize other third-party tools if they are handy and easy to access.
Want to create a social media calendar for your company?
It seems complicated, but a systematic approach will help you make it easy. First, let us know why a social media calendar is essential for individuals, companies, or industries.
This is developed and shared with marketing teams so that they will plan the content marketing activity.
It would be easier to plan the calendar by knowing the critical events in the company in advance, trying to fill the gaps in the plan, and ensuring that the content is ready well before it is planned to be published.
Social Media Calendar templates are available online, or you can create your own. The calendar must contain the date on which the content is planned to be published, the time, the type of the c, and the topic of the content.
You can also add the name of the person responsible for publishing the content.
You can use tools such as Google relevant to the target audience provided in social posts. This way, annoying the audience can be avoided. The generally used social media for business promotion are Facebook, Twitter, Sheets, Google Calendar, Trello, etc.
A company wants its brands to reach a broad audience. Identifying the target audience is possible by having a conversation between critical departments in the company or industry, such as customer service, sales, HR, and marketing, to name a few.
Depending on the company’s movement, content calendars are prepared weekly, monthly, or quarterly.
Encourage people to comment on the posts and also respond to the comments. Identify what information can be shared on social media such as LinkedIn. Post videos of company events and interviews with employees and customers on YouTube.
How to Develop Branded Content Marketing Strategy
One can create mind-boggling content that meets customers’ expectations in different formats. In one form, one needs to make 140 carefully thought-out characters to reach the audience.
In yet another arrangement, one can make a neatly thought-out video to educate the audience visually.
Whatever the format. These contents are to be done in real-time to maximize customer awareness.
This real-time posting of content is a risky proposition. For this, a team should combine analytics with branded content and real-time community management to help people remain aware of the brand within the changing industry landscape.
This careful planning results in more engaging experiences, authentic and ongoing conversations, and ROI worth tweeting about. The planning of the branded content can take place in the following types.
Plan Content Marketing Strategy:
This strategy defines how content would be prepared to address the needs of the consumers.
This involves compiling data from various channels and media sources to create awareness and the need for a particular service or product.
After creating the content, one must search for a way to distribute the content to ensure maximum penetration.
After generating the content, it needs to be regularly updated to consider the changes in your business landscape.
Listen to Your Audience and Act on it:
While developing the content, one needs to get connected to the clients.
This enables people to produce content relevant to their clients’ needs. Moreover, such interactions highlight who they are, where they hang out online, etc.
Knowing where they most often spend theiclient’sone can pitch the content to leverage more power.
Content Development Strategy:
First, carefully listens to and analyze the client’s requirements and where they are likely to be present.
One can easily make relevant content for them. Using data from analytics to know their behavior, they can be modified to make them understand what the business stands for and what benefits they are likely to get from the company.
With the power of suitable keywords incorporated in the content, more people can be informed of the proposition one’s business is trying to make. This leads to more traffic on the site.
Community Development & Engagement Approach:
After thoroughly developing the content, one needs to check whether the content reaches the relevant people and targeted communities.
After this, one needs to carefully interact with the audience to gather more data to improve the content for better consumer perceptions iteratively.
After the traffic generation, one needs to engage the community that has come to the fold of the business with more applicable branded content in tweets, comments, status updates, and likes.
How to Hire a Content Marketing Manager
Content marketing manager plays a vital role in the success of marketing online.
Content marketing is an excellent strategic approach focused on creating and distributing content to grab people’s attention online and drive good traffic and conversion rates to the company.
Content marketing is mainly for consumers to understand the brands and their products.
To implement an efficient strategic plan, a good and talented content marketing manager must be hired. Here are some essential points you can grab about how to hire a content marketing manager. Here we go.
Job Profile of a Content Marketing Manager
Depending upon the organization’s size, the content marketing manager can also be called web content manager, managing editor, director of content marketing, etc.
The content marketing manager must research, create, and distribute the content to various content marketing channels consistently to ensure the organization’s success.
What qualities, experience, skills, and personality to look at when hiring a content marketing manager?
- The content marketer must be a leader in creation and management.
- The content marketer must manage the in-house team and an outsourced team of writers and have the excellent ability to lead a team. He must be creative and should not make any mistakes. He also must need practical project managing skills and the ability to plan with good objectives to implement.
- He must act as a technician as well as tactics implemented
- He must be able to solve the problems related to the technicality and management systems along with the tactics to manage the employees and the right content for digital marketing.
Marketing, SEO, SMM, and Editing
He must be well versed in content marketing with good experience. The marketing manager must have the ability to reach search engines with food knowledge and skill in SEO, which is the most needed marketing skill.
He must also know about social media marketing as it plays a vital role today in digital marketing. He must also have the ability to edit the content of different types of different formats.
Blogging, writing, analysis, WordPress
Many strategic plans mat included with blogging. So, the manager must have good ability in blogging and WordPress organization and management systems.
He must have the ability to work in WordPress, along with writing ability and lead generation tactics. He must have a solid knowledge of analyzing things and good experience in analytics.
All the above things must be there within your content marketing manager. I hope the above information can be beneficial in choosing the right content marketing manager with best wishes for your success.
10 Ways to Earn Money from Your Content Marketing
Content marketing is a synonym for online marketing. Nowadays, content marketing is gaining popularity compared to traditional marketing, so the demand for high-quality content is required. Content marketing is one of the exciting topics for the viewers, which offers an opportunity to earn money for the creator. Given below are some of the ways to make money from content marketing.
Content can earn money if there are the following two aspects:
1) Writing good content
2) Promoting the content
Writing good content is the primary step, as, without content, there is no question of promotion. Content needs to be helpful in the sense that it can ensure interest in the viewers. Similarly, the development of this valuable content plays a balance of 50%. Content that is not promoted cannot engage the audience, and hence, promotion is equally important.
Given below are some of the ways to earn money from content marketing.
1) Create original content. Copies of content might not interest the audience, and they like original content.
2) Building a solid presence on social media: As there are multiple platforms, you must ensure appearance across social media.
3) Blogging ads: Blogging has always been a great source to promote content. Regular posting is required to ensure that the blog is unusual for the audience.
4) SEO analysis is a sure shot to ensure that the content is viewed, reviewed, and appreciated by most of the audience.
5) What about affiliate marketing? It is a collaborative promotional method based on a mutual exchange of content.
6) Proper titling: Once you are ready with the content, the same should be given apt titling highlighting the video’s objective.
7) Actual content: Quantity is less important than the content’s quality. As such, you need to publish only accurate content.
8) Pictures and graphs to be included in the content. Pictures and diagrams have a more significant impact than text running for paragraphs.
9) Influence marketing, i.e., endorsement by celebrities about your content. Stars will add weight to your content.
10) Cross-platform promotion is also required to ensure that your content can attract more viewers.
Good content and the apt promotion of the same are required to ensure that the creator can make money using his content.
Visual Content Digital Marketing Strategy
Digital marketing plays a vital role in online internet marketing. Different types of media are included in the digitalized approach to marketing.
Digital media like Images, infographics, video, text, etc., are some forms of digital marketing media. All these forms are utilized to deliver the marketing message to people across the web.
Every form has its impact on the people. Among these forms, video has become the most powerful, ruling the digital marketing world today with the new technologies and mobile targeting ecosystem.
You may already grasp that picture is worth a thousand words, which shows the importance of visual content in marketing in the mask of digital marketing today.
The attractive, unique, and relevant visuals are compelling communication with the right strategic plan. They can spread your brand message and helps you to reach the audience.
Images and Infographics
Images have potential importance in digital content marketing. A copy can visualize the brand message more than word of mouth.
Inserting images in emails, messages, and blogs enhances the brand message and helps it reach the audience.
Today marketers are focusing on the different formats and compatibility of the images and infographics.
Infographics can directly deliver complex data by including statistical and other analyzed data to the people. So by seeing the infographics themselves, one can understand the brand message.
Videos are the most powerful digital marketing weapon as they can reach billions of people across the web through different mediums like blogs, websites, social media platforms, and many other microsites.
There are different types of video formats to approach the audience across the web.
Video formats like auto-play, carousel, in-the-stream, slate, shoppable, Snapchat vertical, etc., are already in use, and many types and designs are still under development to reach people in various ways with visual content today.
Guide to Content Marketing For Corporate Brand
Content marketing plays a vital role in the success of any brand that wants to establish its online presence.
The content is of different types like video, images, infographics, etc. every content is compelling and can be helpful to establish the brand across the web by delivering the message to the targeted audience.
Content marketing is an art, and it requires creativity and thoughts to successfully implement it and reach the potential audience across the web.
Today video content has become the most consumed content in the digital marketing world.
More than 90 percent of online marketers utilize video content to reach their audience and convert their sales leads across the web.
Create, publish and connect
Creation of content
While creating content, you must remember the goals and targets of the business or corporate brand.
Making a clear flowchart about implementing your content strategy for your website, blogs, social platforms, and other online places is also essential. The content must be created effectively based on the chosen platform.
So, create the best quality, relevant, and unique content to attract the audience. Research the recent trends across the web in your niche.
Make honest efforts and include different keywords by targeting the search engine rankings.
Publish your content on social media platforms and corporate social pages to reach the audience.
But know the best time to publish the content on different platforms. Publish the content at favorable timings and days, depending upon the platform’s engagement.
Publish the content after organizing the content effectively. Make a list to publish consistently across the web.
Connect the content with your audience by sharing the content across the platforms and promote your content better to reach the potential audience across the web.
Think outside-the-box ideas to get connected with the audience. Run contests and implement different campaigns to establish solid corporate brand content marketing.
Content Marketing Strategies using Local Search Engine Optimization
Small and medium enterprises have often been haunted by budget constraints when looking for ways to improve their product and brand marketing.
Leave alone the inbound marketing techniques like SEO; they cannot even think of local marketing to boost their presence in the local area.
Hence, they had to pin their hopes on cheap and predictable SEO in the past to improve their presence in their neighborhood.
This scenario changed after the search engine major changed its algorithm to change how the SEO is done.
This new approach emphasized the quality of content on the sites to increase traffic.
- Create Local Places Pages: To make the site SEO-friendly, one must create local business pages in three dominant search engines. You need to fill in the business information to help these search engines identify your business.
- Optimize and Properly Categorize Your Page: One can optimize the page by adding business pages and uploading images about the business, products and services, business, and contact number. Adding a category helps the search engine understand your business quickly.
- Accurate Business Citations are a must: Give consistent information regarding the business to make your business available in the listings of all three search engines. If your business listing is already there, claim the listing to show your presence online.
- Online Reviews must be Positive Reviews: Make sure you post online reviews of your business, products, and services. This enables people to read the information and post their reviews. Also, encourage your people to post their views online to add authenticity to your claims. A straightforward way to do this is by hosting a button on your website, prompting the visitors to write a review. This keeps updating your online review list.
- Publish Quality Photos: Add only quality photos relevant to your business, including products, services, company buildings, discounts, and offerings. When people search for businesses, they would see these photos.
Guide to Paid Content Distribution for Websites and Blogs
Creating content is an essential aspect of digital marketing. Finding the audience for content consumption is another important and challenging aspect.
In the last few years, content platform distribution has emerged, which works in this way. The content is uploaded, the budget and the timescale are set, and the campaign is launched. Here are a few popular distribution platforms.
• LockerDome is a new social media channel that works similarly to Pinterest. This enables the user to tag categories of content that interest them. The only difference is the demographic, males in the 18 – 34 range, while Pinterest has a large female user base.
• Revcontent is a content recommendation widget and is also free to use. This platform is leading in only a few countries.
• Taboola is another paid content distribution channel similar to Outbrain. It provides content distribution on the CPC model.
• Outbrain is a paid amplification channel that reached more than 560 million a couple of years ago. More than eighty percent of world-leading brands are working with Outbrain. The distribution network includes real estate on media outlets.
• Content ad distributed paid content to many websites. This platform is used in different website categories such as arts, entertainment, news, media, and people. Sites across the globe use this.
• Native works with more than one thousand seven hundred publishers. It claims an almost three hundred percent increase in the performance of native ads. Fundamental changes in vCPM rates and the content are published on media outlets and blogs.
• Adblade is a content recommendation platform and is free to use. This is leading in many countries, including UD, the USA, and India.
For putting together a paid content distribution strategy, one should stay updated with all the latest features of the platforms.
Study all the case studies on each platform, find how each platform performs, and know what to expect regarding views, clicks, and traffic to the website.
Why your Corporate Website needs a Blog for Content Marketing
Content marketing is one of the tools of digital marketing. Big and small brands create and share related content with consumers to build relationships with them.
This also helps in generating leads. Most popular brands have their website describing their business, products, services offered, etc.
You have a blog where content related to your products, launch dates, product descriptions, company events, etc., will also help keep you in touch regularly.
How a blog helps corporate Websites
• A corporate website is not enough to attract customers. Use your blog page to clear the doubts and answer the questions of customers. There is a high chance that search engines display your blog posts, which may increase traffic to the website.
• If you have a blog and post content regularly on it, you can also share it regularly on social media so that the number of leads grows for your website. We can find many prospective customers on social media; thus, it is essential to make a presence there.
• Unlike on a corporate website, you can write the information that the visitors want to know before they become your clients in a blog. Regularly update the blog and let people know that you are still in business.
• In your blog, allow users to write a comment, give feedback, or let them ask a question. Do not neglect to reply to their queries, and this communication helps the visitors to come back to your website.
• Write on your blog about your business and other companies similar to you. This helps to develop network opportunities.
• To get the customers’ trust, publish information about the projects you have completed, your clients, and your revenue details in your blog.
How to Create and Engage User-Generated Content Marketing Campaigns
User-generated content is generally content in different forms that people post on various discussion forums, community blogs, tweets, images, and video content that is created by users online and made available through social media websites is called user-generated content.
This user-generated content is beneficial for marketers to estimate the customer’s purchase behavior and can also be created and utilized for marketing online.
The user-generated can be created by repurposing several users’ generated content like blog comments, videos and images, and other user-generated videos and blog posts.
User-generated content marketing involves the collaboration of the brands with the users. Marketers can efficiently utilize user-generated content for marketing campaigns.
The offline and online social activities drive potential customers toward your website and other audience. It can bring you the best online sales conversions across the web.
The companies which are consistently interacting with the audience using the content have more exposure compared to the other companies.
Customers belonging to the younger generation are more likely to search for reviews and comments before buying anything online.
So, content is the main thing that plays a significant role in user purchase decisions online.
To create the best campaigns using user-generated content for your marketing, you must put great content on your site and build a great marketing plan.
After that, hire the best SEO writers who can work with your planning generation of quality content and make it worthwhile to succeed.