Digital Advertising Audit Consultant
The digital medium has grown splendidly over the years, laying out broader opportunities for masses to explore. The digital world presents to marketers many lucrative ways of checking the effectiveness of ads, thereby allowing to accordingly bringing on the necessary changes.
I am a digital advertising audit consultant who has earned training in examining and analyzing the different social media platforms. It accordingly helps one get off the bug, blocking you from reaching your audience. Avail my services and improve your account health.
To put in simple words, an AdWord Ad account audit relates to the technique of evaluating one’s AdWords accounts to check their effectiveness. The primary purpose of conducting a review is to bring to surface issues that have been blocking your account performance. Once the actual problem is spotted, it will help to create strategies that will thereby improve the account health accordingly.
Need for AdWords Audit
While there does exist multiple tools and services that aid in gauging the audit results, which is algorithmic-based, it is necessary to understand whether they meet your marketing goals, target audience and help in achieving desired PPC output.
Thus, if you are involved in PPC for your company or another business, it is essential to understand whether the investment will be fruitful.
Conducting a periodic Adwords Audit Check will help to fine-tune your campaign and understand the critical areas of opportunities and loss that might have missed your eye before.
It helps in the following:
- Find new opportunities
- Identify areas where your money is going at a loss
- Redefine your online management
- Gain insight into audience behavior
- Add validation to assumptions
I am a trained Digital Advertising Audit Consultant offering guidance and assistance in auditing your accounts to bring in positive modifications for your business and PPC health.
How to Conduct Ad Audit?
An Ad Audit offers a broader picture of how well your ads are performing and how they are polished so that the campaign works in line with your goal. An ad audit campaign method comprises of the following:
- Reviews Structure
- Analyze Budget v/s Spend
- Modify the campaigns
- Keep a track
Facebook Ad Account Audit
Facebook Ad Account Audit primarily consists of evaluating the current marketing campaigns both on business pages, and Ads account page to add on strategies that can help enhance the overall performance.
Method to Conduct Facebook Ad Account Audit
- Start a quick check of your active campaigns
- Look through every single aspect of your campaigns right from evaluating the objectives to conversions to gain a good idea of how the Ads are working
Analyze Objectives and Conversions
Every campaign should be backed by an objective like how many likes you received through the website. Ensure your purpose meets your current marketing goal. If not, update them in line with your current set goals.
On the other hand, conversions depend primarily on current trends and events. Check whether your campaigns are driving conversions and what are the rates incurred in addition to the engagement of audiences in the form of reactions, shares, and comments.
When you find no conversion coming from a particular ad, only your money is getting spent; it’s always better to off the campaign in such situations.
Graph ahead your Facebook Ad account audit using my Facebook Ad account audit services.
Twitter Ad Account Audit
Twitter has over 275 million active users monthly, which makes it a must tool for engaging audiences and expanding your online presence. A Twitter Ad account audit helps you gain insight about audiences; content posted your consistency, active followers, your ROI, methods to increase presence, etc.
- Gather all the data from the Tweet section and export it to yourself. Here you will find your engagement rate, several clicks follows. etc.
- Create an audit by maintaining the data of every month in a separate sheet. This will help you make the necessary changes each month.
- Review your overall budget and what is the total ROI
- Check the number of visitors, and how many converted into leads
- Strategize your further steps to improve your online presence by maintaining a regular eye on the changes happening accordingly.
Wish to enhance your Twitter graph? I present Twitter Ad account audit services showing you the appropriate direction for being in the competition and faring well.
LinkedIn Ad Account Audit
Check the structure
Similar to other accounts, evaluating the structure is of foremost importance. This will help you gain a good insight into the gaps and what opportunities you are missing out.
Second, that comes on the block is users. Get the list and review authorized users. Ensure that the right type of audience is offered campaigns, contacts, etc.
Analyze Contact settings
Ensure your contact settings are set to receive email notifications, and you are not missing out on any campaign news.
Conversion camping can help in reviewing your account and optimize the campaign to raise your profit and know which aspect to stop to eliminate any money getting wasted. Although LinkedIn doesn’t offer native tracking of conversion, you can do so through other search engines like Bing, Facebook, Google, etc.
Analyze if your setting is proper in addition to evaluating the budget you have allotted v/s what is spent, thereby reducing it if more is spent.
Other aspects include:
• Better your ad quantity
• Optimize the ads rotation through the CTR. Scheduled for the right time, to the target audience, and targeting the ideal location and the right audience size.
Amazon Ad Account Audit
In the case of Amazon, here are top points that need to be kept in mind:
- Do not ignore Negative Keywords. It will help ignore irrelevant traffic and preventing money from getting spent.
- Do not mix up Google Adwords as it is a broader platform and use.
- Amazon Adwords.
- Are there reviews that can raise your brand to the top?
- Bring on to fore what is the USP of your product.
I am a Digital Advertising Audit Consultant, who will help you find the loopholes in your Amazon account and turn your account to the top.
You can turn your business and expand your horizon on social media accounts if you can really find the blocks, review the full account, and strategizing it accordingly can make it work so well. I am a Digital Advertising Audit Consultant. Get your AdWords Ad Account Audit, LinkedIn Ad account audit, Pinterest Ad account audit, Snapchat Ad account audit, YouTube Ads audit, Facebook Ad account audit, and Bing Ad account audit from me to upscale your business to newer heights.
If you need a Digital Advertising Audit Consultant: Contact me