Marketing and Advertising within the cutting-edge, cellular, internet age approach that the meant target market is inundated with messages speaking no longer just an out product. Without a strategic e-trade marketing plan, a business’s website will fall in a number of the thousands of other corporations promoting comparable merchandise for similar charges.
Advertising strategies like search engine optimization, pay according to the clicked advertising, electronic mail advertising, and traffic evaluation can help an e-commerce website benefit and maintain shoppers.
What’s ECommerce Advertising?
ECommerce advertising is the system of driving income via elevating awareness approximately the web saves the brand and product offerings. Virtual advertising for e-commerce applies conventional advertising and marketing ideas to multichannel, statistics-driven surroundings.
Many e-commerce advertising organizations use this lack of funding in online shopping to justify high spending on increasing visitors to the internet site. Regularly, if an advertising company puts the concept into their e-commerce advertising strategy, this high spending won’t be essential.
Social Media Marketing for ECommerce :
Very few things in lifestyles promise countless alternatives – digital and social media advertising is one exception. Turning into a part of relevant organizations, pages, and communities on various social media systems may be a great deal worthwhile.
Get up to date on new key phrases, trending hashtags, and on various topics. Liking, sharing, suggesting, selling, retweeting posts, photos, motion pictures, and other thrilling data will not go left out in the one’s groups and communities, adding to your visibility in addition to the industry.
The usage of social media for eCommerce companies every so often starts of evolved and ends with Facebook. That is on the whole due to the fact Facebook is the maximum essential amongst all the social media structures. It has billions of lively users. But there are other social media systems as correctly.
Influencers, as humans having the strong on-line following, are typically noted, can augment an emblem’s public reach and trust element unprecedentedly. Attaining out to influencers on social structures let you upload in your social presence. Studies youtube for films approximately the goods and brands you’re promoting or about merchandise inside the same category.
Search for videos using brands, customers, specialists, and retailers. Take notes of the information they provide, the style and duration of their movies, and calls to motion. Use those insights to decide what sort of films you may make or curate to your site.
If you haven’t used movies to your website before, it’s a good concept initially your fine-selling merchandise or product pages with the very best visitors. This will allow you to quick engagement and conversion. The product images and product description can grabs buyers’ interest proper away and activates them to interact with the content material.
Try to location video above the fold while viable. Avoid placing films at the lowest of the web page, as this makes it difficult for buyers to find
Generating Sales through ECommerce Advertising :
Effective PPC campaigns drive users with intent to get, creating it additional economical than several traditional advertising platforms. Businesses bid on impressions for paid listings at the highest of program results, settling on a per-click basis. Impressions area unit determined by a user search question, with strategy revolving around that keyword bids, yields the best ROI.
Banners, sidebars, and different predominantly-visual advertisements that seem on different websites. Show ads area unit expedited by ad networks like Google show Network.
Referrals from different websites with a trade or product-focused content like reviews, comparisons, and testimonials. They generally receive a collection commission of referred sales, typically determined on an individual basis.
ECommerce Email Marketing :
The case studies highlight the positive impact of product reviews. Once running associate degree, email-based review promotion. For many e-commerce websites, associate degree 80/20 relationship exists between customers and total revenue. That is, an oversized proportion of income is often driven by a comparatively tiny range of loyal customers.
Your transactional emails ought to primarily tell the client the standing of their order. This doesn’t, however, mean that you can’t use them as a chance to have interaction with the client or up-sell different merchandise. Adding cross-sell recommendations in shipping confirmation emails enhanced group action rates by two-hundredths.
Google Shopping Ads :
Google determines once to point out product listing ads supported info regarding merchandise provided within the bourgeois Center feed. Product listing ads offer users additional info regarding the shop, product, and price. Searchers even don’t have to be compelled to attend the positioning.
Thus, people who click-through to the shop area unit additional inclined to form a sale. Product listing ads are displayed other conspicuously within the search results than customary text ads.
That’s why the user will see many of your merchandise at the constant time, and such ads sometimes take up more room on the search results page.
ECommerce SEO :
- Start optimizing the correct landing pages.
- Steer beyond unethical strategies utilized in building links (paid links and quick links like comment spam).
- The most vital link building strategy for e-commerce sites lies inside the positioning itself –internal linking.
- Providing information about your market is the best arsenal for creating them purchase your product.
ECommerce Selling Strategy, Tips, and Tricks :
- Offering a voucher code may be a perfect way to attract repeat customers. If you’re causation out email selling frequently, your price of the sale is lower to those customers. Thus, you’ll provide discounts and still create a decent profit.
- Before hopping into remarketing ads, educate yourself on the first useful ad formats.
- Check that your ad is visible, branded, and to the purpose. Do not load it up with a bunch of text, or promote a suggestion that may presently expire.
- Utilize the most effective selling tools and resources that area unit out there on the internet
- Practice differing kinds of techniques and tricks
Therefore, press on with the on top of methods and techniques to spice up up the e-commerce website sales and become a winning entrepreneur. Have cheerful marketing.
Guide to ECommerce Lead Generation
Lead generation is getting information such as names, email addresses, etc. f prospective customers online through search engines and websites. Lead generation is a time-consuming process. Some specialized companies do lead generation for a fee for various companies such as insurance, real estate, marketing first, etc.
Introduction to ECommerce Lead Generation
Lead generation for e-commerce help in increasing conversions. E-commerce should follow effective strategies for lead generation. Lead generation plays an essential part in sales funnel for any businesses that have an online presence. A webform is used to collect the information of the visitors, which is called the lead in online marketing.
Effective Lead Generation Strategies for ECommerce Sites
Here are a few lead generation strategies that work effectively for e-commerce sites.
• Make sure to collect email information from those who visit the e-commerce site. This is one of the best e-commerce lead generation tool. Offer free shipping coupons or other interesting offers to encourage visitors to give their email addresses.
• Word of mouth is another effective lead generation tool. This has proved to help many e-commerce sites that adopted this age-old tool. Encourage your customers to refer to a friend and offer special discounts to those who refer new customers. Also, offer special discounts for first-time buyers.
• Pop-ups proved to increase the conversion rate by at least twenty-five percent. Use pop-up forms to collect information and promise to offer better services to these customers. Offer good deals for those who sign up with their email addresses.
• Make your lead generation process personalized to make the customer feel special.
• Make your website as unique as possible, and provide the customers that they do not find anywhere else online.
• Try different kinds of lead generation and see what type of content effectively attracts the leads.
• Have a clear call to action so that the prospects do not get distracted and perform the intended action efficiently.
• A/B testing helps to improve lead generation. This allows making changes to different segments of the site and determining the impact of the revisions on conversion rate.
ECommerce vs. Lead Generation
Every business, whether small or big, offers some goods and services, and these have to be promoted before the audience who may turn out to be buyers. Lead generation is the best way to increase sales.
The essential components in the lead generation process include bringing traffic to the e-commerce site and to encourage visitors to share their details. Based on the goals of the company, the e-commerce site has to attract prospects.
This can be achieved by using search engine marketing, search engine optimization, social media, display ads, and offline events.
Lead generation is essential for e-commerce sites as the contact info collected from prospects can be used to promote the services or products offered by the e-commerce sites to reach the visitors and try turning them into customers.
Ecommerce sites should provide high-quality content to the prospects to visit the website to exchange the contact information. This is the common practice followed by many e-commerce sites. Another effective method is to use webinars to encourage visitors to participate.
The most effective and followed tool for lead generation by most e-commerce sites is presenting the service or product attractively on landing pages. Optimize the landing page to get the most benefits.
If e-commerce sites follow the right lead generation strategies, there is no reason why these cannot get the required results. It is all about creating the right plan, and implementing is religious.
10 Actionable eCommerce Marketing Tips to Generate Sales
‘eCommerce,’ also called Content Marketing, is the activity that is carried on the internet. Here there is no direct interaction between the seller and the buyer. The seller (marketer) puts his content (about himself, his company and his products) on the net.
The prospective buyers will search online for the product that is required. Once they are satisfied that the said product can satisfy their needs they will go for purchase (once again online). The payment will also be online and the product/service is delivered at the doorstep of the buyer.
As the marketer wants to generate more sales through e-commerce, he may find the following as the subject of interest. He may so choose to implement one or more of the suggestions to generate sales.
1) Upselling the products: This is the quite opposite of underselling. With a view to increasing interest in the minds of prospective buyers, the seller adopts either of the two ways – out of stock or pre-sale.
2) Integration (Integration with Instagram) enables the marketer of the high potential offered by Instagram. On average, it is proved, that the minimum order value on Instagram is much more than the competition.
3) Reducing abandoned carts will ensure the return of the customers to the site to complete their purchase.
4) The Facebook store will definitely add to the marketing mix strategy of the marketer. FB is able to take the lion’s share of online sales.
5) Capturing more mail subscribers is another important method to generate sales.
6) Wish list reminders will automatically draw the buyers to the site.
7) Through proper arranging of the online store, the marketer will facilitate easier access to the visitor about the product that he is looking for. There is no hard and fast rule relating to the arrangement of products to meet the requirements of the viewer (prospective buyer).
8) Product reviews will provide social proof about the existence of your product and also enables SEO. Increased SEO will directly result in increasing visits and ultimate conversion to sales.
9) Ad spending to be reviewed and revised at regular intervals
10) Conducting market research and enhancing the product range.
The above are some (not exhaustive list) of the techniques to generate sales. Additionally, as there are no hard and fast rules that whatever mentioned above is correct, the marketer need not stick to the above, but he can plan and implement his own ideas.
Guide to Promote eCommerce Products Dynamically on Facebook
Marketing has been a constant challenge as the marketer is required to promote his products in different ways. The marketing area is now going beyond geographical boundaries, and one of the methodologies that are adopted in this regard is e-commerce.
‘e-commerce’ is the promotion of products through content, and online is the platform. Facebook has been the undisputed leader in offering this online platform. The platform can offer the users an opportunity to increase relationships as well as the marketers a chance to promote their products.
Despite the best content, the marketer can’t expect 100% success for his content, and he needs to adopt different strategies to promote his products and also the platform. Facebook is an avenue for the marketer in this regard with its ever-increasing user base (presently pegged at 1.9 billion unique users); this platform has been able to become the best online ordering place.
Promotion of ECommerce on Facebook can be achieved in many ways, and some of them are briefly discussed below:
1) Dynamic Product Ads:
As the name itself suggests, this is a strategy that will enable the marketer to create ads automatically for each product in their catalog. This facility allows a marketer to offer specific products to the particular user of Facebook based on his earlier preferences.
2) Multi-Products Ads:
This facility gives Facebook users to select the outcome of their choice from multiple options. The marketer can also project the numerous benefits of the single product through this channel.
3) Conversion Tracking Pixel:
It is small that tracks customers’ behavior on the site. This tool enables the marketer to optimize his campaigns and also build a lookalike audience to target his marketing mix ads.
Above are only some of the ways to dynamically promote e-commerce products on Facebook. As there are developments daily, the marketer can explore newer methods as well in this regard.
Ways to Promote Your Ecommerce Site on A Limited Budget
It is not at all east for every e-commerce company to spend more ad dollars for their advertising and promotions of the E-commerce site across the web. The Internet is not too expensive medium if the marketers have proper planning of utilization of resources and paid advertising and promotion in small budgets. Here are some essential ways to promote your e-commerce site on a limited budget.
Create and design a high-quality website with responsive designing where users can easily access the pages on your site quickly. The site must represent your company all the way and so that people can reach your website if you have unique and attractive content that can be useful to them. Capture the audience’s attention in the first five seconds on the site and engage with them.
Quality and Attraction
The content plays a significant role in the success of your e-commerce company. To create a unique, quality, and relevant content for the audience to attract them towards your company’s products and services. Go for video content, as it is beneficial. Utilize the Youtube platform as your advertising and promotion medium. But don’t stick up with a single platform as multiple platform advertising and promotion means a lot for your e-commerce site to get successful.
Go for Influencer Marketing
Influencer marketing is the ongoing trend in e-commerce marketing. The main thing is to find the right influencer in your budget to promote your targeted demographics to lead the sales conversions.
Utilize Budget for Paid Ads
Utilize different ad formats in your budget on top platforms like Youtube and Facebook and go with those formats to reach the people with your new product trailers and demos.
Embed your video content on your blogs and sites and converse with the people by adding some more different tips, how to’s, facts, etc. in that video and utilize the content to grab the audience towards your site.
Guide to Google Trusted Stores for eCommerce Store
Marketing a product means trying to set the product apart from the other similar products. Using Google for this task is not easy. For any e-commerce store, it is important to win the trust of online shoppers. For this purpose, they can use the Google Trusted Stores program. Google gives a trusted stored badge to the e-commerce stores based on some parameters.
To apply for Google trusted store program, you need to have a Gmail account and satisfy the eligibility conditions. The stores should receive a minimum of six hundred orders in three months and it should not sell service and products that are restricted.
The eCommerce site should have an SSL certificate and the checkout page must be encrypted. There are three core processes in applying for Google Trusted stores and these are account creation, technical integration and qualification period.
If your eCommerce site is certified with Google, your website will have a Google trusted store badge that can increase the confidence of the online shoppers on your website and it can result in higher conversion rates. The badge can be displayed to suit the design of the eCommerce site or in the bottom right corner of the webpage.
Google also offers purchase protection for customers who choose to shop on eCommerce sites that are certified by Google.
This is available if the customer did not receive the correct item in the promised condition, the bill amount is incorrectly calculated or there is a delay in the shipping of the product.
Google Trusted Stores program may not work the same for all the e-commerce sites but the certification definitely improves the confidence of the customers and results in the increase in sales and return on investment. It is also clear from the information available that Google trusted store certification will also help to rank higher in organic results.
Digital Marketing Team for ECommerce Company to get Outstanding Output
The competition was fierce across the web in the e-commerce sector. Every day some new company was establishing their presence in e-commerce across the internet. Digital marketing for e-commerce is not an easy game when dealing with eCommerce marketing. There are some millions of videos and other forms of media content across the web, and majorly, they contain more information about eCommerce, campaigns, promotions, ads, etc. To get identified among those millions of companies and websites, a perfect digital marketing strategy is essential to go with to get an outstanding output. But it has solely depended on the efforts and right implementation.
Digital Marketing Team for ECommerce Company :
The right and efficient digital marketing team is the must and should to generate the best results.
Though you have a great strategic plan to get succeed in marketing to your company, the implementation of the program is critical rather than creation. The strategy must be designed with a perfect implementation plan, and it requires a team of expert professionals in digital marketing. There are several strategic plans for your policy, which cannot be implemented by one individual professional at a time, and it requires a team of professionals to get successful.
Solid Backend Development Team :
A perfect reliable backend development team is essential for digital marketing today. The team must have competent professionals with the concerned area of experience in dealing with the startups to high-level companies in digital marketing as the plan varies depending upon the existing standards of the companies. The team must be patient and must effectively provide the best support from the backend to get succeed.
Advanced Search Engine Optimization Team :
SEO plays a significant role to stay different from other companies. The company with the right SEO team is the biggest asset in digital marketing. Optimization is essential to make your content reached to the audience on a variety of devices. Today everything was going through mobile technology, and even marketers are targeting the same. So, your team must have the best mobile optimization professionals to expand your reach to the audience across the web.
Many people lost their patience while accessing the website due to a lack of efficient search engine optimization and website responsive designing. If the problem rose on an eCommerce website, then it is tough to reach the sales target and everything. So, it is a must to have an excellent search engine optimization team to have a better website, content, and reach with good rankings across the web.
Graphic Designers to Create Creatives for Social Media :
Social media is generally targeted in e-commerce marketing to expand the reach by promoting various campaigns and content. According to the recent research reports by the multiple companies, it was revealed that the graphical form of content has high demand, and people are likely to find the information via the graphic type of content and the graphically designed websites while purchasing the products on the different e-commerce websites. So, it is a must to add some good visual content wherever necessary to attract the attention of the consumers online.
Content Writing and Content Creation Team :
An efficient content writing team also shares a massive part of your e-commerce marketing success.
Whatever strategy you planned for your marketing, it works only with the perfect presentation and explanation to the audience with different content forms. So, one must have an efficient team of content writers and creative content teams to generate unique and quality content to achieve better rankings across the search engines.
Social Media Team :
An efficient social media team is also a prerequisite for the best strategy. Social media is the primary weapon that every e-commerce company was dealing with to reach sales targets. The ads on various social media platforms had already worked a lot and gave success to many e-commerce companies. But, it requires an excellent social media team who are experts in social media managing, social media optimization, and social media advertising and marketing.
Online Sales team with knowledge of Social Media :
The sales team must have a good ability in the utilization of different social media platforms and must have useful contacts too. They must have excellent skills in communication with the audience to increase the conversion rates to the company. They must have excellent promotion skills to sell and catch up with the consumers with excellent support.
Online Advertising Campaign Team :
The online advertising campaign team also plays a vital role as the campaigns are mainly planned to reach and attract the audience towards the products as well as to increase the exposure of the company. A good adverting campaign team is highly required for a digital marketing company to provide the clients with the best services and to generate the best advertising outcomes.
Analytics and Big Data Research Team :
Analytics is not just the measure of some strategy, but also it reveals the mistakes and present standards of the company, which can be very helpful in developing and correct the errors that generally flow in implementing a strategy. A dedicated research team on big data and analytics is critical to know the existing standards and ROI estimation for eCommerce companies.
Technical Support Team with Knowledge in the eCommerce process :
Technical support is highly required for e-commerce firms because there may be several problems raised with shopping carts and the traffic on the website, which can make disturbance during business hours. The technical team can be accommodating in correcting the things whenever a problem occurred on the site and related items.
So, to get outstanding results for your e-commerce company, a full-pledged experienced, talented, and creative digital marketing is a must and should. One can follow the above guidelines and requirements to apply digital marketing for eCommerce development.
Ways to Make Your Sales with ECommerce Marketing
Recently, we’ have started to hear more and more terms like “growth hacking” in the eCommerce industry. As any seasoned veteran of E-commerce will tell you, you need to have a sustainable, long-term marketing strategy in place, not merely short-term “growth hacking marketing strategy.”
This is like the age-old old analogy of the tortoise and the hare, which convey the message that the slow and steady wins the race. The same is true in business, particularly in the eCommerce sector. This article is aimed at any small business owner in the e-commerce sector who wants to get started in the marketing field.
Whether you’re just starting, or you are looking for more effective ways to market your e-commerce site, follow the best practices in the field to reach the success levels the branded ones enjoy today. You can waste a lot of dollars every month paying for a social media company to look after your marketing for you.
However, there is no need for that, provided you use the right marketing and promotional techniques. The following are the marketing techniques you can employ to see the changes in your business yourself.
- Social Media Marketing eCommerce Campaign is vital: This platform has a vast potential to showcase your brand and the business it is associated with. By projecting the strengths and the difference from standard perspectives, the companies can turn the tide in their favor.
- Pay-Per-Click (PPC) Advertising Campaign with experts: This is a somewhat useful way to publicize an e-commerce site sustainably and profitably. With PPC, you need to make a commitment to testing and better your campaigns regularly. Only when you make this commitment will you be able to start reaping the rewards of it.
- Public Relations (PR) with experienced PR professionals: The promotional campaign can be done regularly in newspapers, TVs, popular niche blogs to generate the media buzz about the business. This enables you to build a reputation, which is the first step in developing the brand for your business. It is deadly dull and majorly helpful in promoting the business.
- Radio Advertising for Word of mouth: Try to promote your businesses through radio advertising, especially the smaller ones that have deep penetration in the country. At the cost of a few dollars, your advertisement will reach thousands of listeners, that too from the far off corners of the country.
- Multi-channel Ecommerce Selling is a must: If you want to sell your product without spending too much on the campaigning, then you can go for the multi-channel e-commerce selling. You can take advantage of popular e-commerce websites like Amazon, e-Bay, etc. to promote your business through business cards and fliers. Include discount codes for the pilots and watch in amazement as buyers will buy directly from you in the future.
How to use Twitter for eCommerce Marketing
Twitter is the busiest microblogging platform across the web, and it is compelling for marketers to boost customer engagement and sales conversions with the Twitter platform. Marketers have already targeted the Twitter platform for an eCommerce business as the Twitter platform generally got updated timely. Here are some different ways to boost your eCommerce business using Twitter platforms as your marketing medium.
Tweet at the right time
A different social network has different best timing for tweeting and sharing the content with the audience to have a better reach. When comes to the Twitter platform the consistent Tweets at least five times a day are highly required to reach the targeted audience across the platform.
The tweeting at 12 pm and between 2 to 3 pm and five to six o clocks in the evening are the best times that can boost your sales on the platform.
Customer service and support on Twitter
Customer service plays a key role in business success. So always be interactive with the customers and answer the consumer queries on a Twitter platform which can increase the chances of conversions about 18 percent. So make the Twitter platform as your destination for interaction and service to the customers online.
Twitter marketing automation
Automate your marketing on a Twitter platform by utilizing different social media tools that are specially designed for the marketers online.
Find the right influencers for influencer marketing for your e-commerce business
Search for right influencers who can influence the people to purchase your products and who can build a strong positive impact on your brand, services or products online.
ECommerce Website Development Strategies
With the advent of highly competitive pricing tools, winning an online pricing war can be tricky for e-commerce retailers. For example, large online retailers like Amazon have an advantage in competitive pricing. The larger establishments can set the price low enough to put the small businesses out of completion.
But the smaller enterprises need not worry about this scenario, as there possibly more ways to stay afloat in the market to attract online buyers. Here are six tips that will help you develop an e-commerce developing strategy.
Know your Margins and Plan it
Before entering the price war, the business should know the margin it is affordable to keep. Hence, you should be putting a benchmark on the price that you can think of lowering to attract more customers. You should not go beyond that to save your business. If it is not enough, think about including other profitable items to propel the growth of your business.
Know your USP and market to target
Always define your USP in advance to make you stand apart from others in the market. For online retailers, a unique factor could be excellent customer service, free or timely S& H, or product you can’t find anywhere else. Of course, there are many more ideas that you can use. The key to this is a proposition that is unique to the business. For example, a business can think of donating a dollar from every transaction to fund clean water projects.
Offer Incentives and Discounts
Once you know your margins, you price your product in such a manner that you seem to give some incentives to the customers to come forward and buy it. This can be given as a limited time offer to reach a maximum number of customers. If you have surplus products to offer, you can sell your product in the form of a two-in-one offer.
Additionally, people perceive large percentages as big savings. This way, you can increase your business.
Diversify Product Offerings with different categories
To offer a diverse range of products that will sell, e-commerce store owners must first understand their market demand clearly. For this, you must read e-commerce news. Use products like “Google Trends” or “Google Insight” to check the popularity of an SKU and try to attend local Meet-ups with fellow online retailers.
Guide to Predictive Analytics for eCommerce Business
The machine learning can be used to learn the things and analyze in order to predict the outcomes and causes are nothing but called predictive analytics. It is an estimated analysis of the things that relate to the eCommerce business.
Why predictive analytics matter for eCommerce business?
Predictive analytics is very helpful for e-commerce marketers because they can estimate things before investing in particular marketing strategies for their business. Predictive analysis is very important to save time and money. For example, if an e-commerce business wants to invest or spend some ad dollars on a new technique, then it is best to go for predictive analytics to estimate the revenue and outcomes.
Uses of predictive analytics for eCommerce business
Predictive analytics can be helpful for an e-commerce business to improve customer engagement and also increase revenue. The predictive analytics can generate good engagement in different ways. The predictive analytics makes the challenges much easier using machine learning in order the understand the consumer behavior that included the history of the purchase of the consumer and the product performance on the site.
Predictive-scoring and predictive audience
Predictive-scoring mainly targets the data points in which the predictive modeling has the best prospects to know the characteristics of the data and practices. It helps you to know about the people who are likely to buy some products or services. The data science can be utilized in the predictive lead scoring with statistical analysis and machine learning. The predictive audience is an approach with a machine learning process to know the audience engagement and the estimation of the audience engagement.
Analyzing the future of your eCommerce Business using Predictive Analytics
Predictive analytics is the future of e-commerce business as it can be utilized to understand the specific behavior of the consumers and the general trends. Utilizing the analytics information can help the retail business for growth. Companies can help you to anticipate consumer needs with the analysis of the predictive search and shopping behavior. The information can be gathered and analyzed.
Therefore the predictive analysis is the future of the e-commerce business and has become an important marketing tool. So, eCommerce marketers must ignore the predictive analytics strategies which save time and money.
How to achieve the first 100 Customers in eCommerce using Digital Marketing
Digital marketing is a tool that promotes the production of the marketer through various online channels including the internet and mobile phone etc. The success of any business including digital marketing depends on the number of customers that the marketer is able to make.
For any e-commerce website a number of visitors can’t be a yardstick for its success nor is it a measurement of how successful the website is. Converting the visitor to a customer is the tactic that is required to ensure success for the website and also the marketer
Let’s briefly discuss some of the methods to achieve the first 100 customers:
1) Understand your customer:
the product is aimed at a particular set of customers. The website needs to be aiming to reach the targeted audience. The various qualities of the customer depending on age, location, financial power need to be kept in mind before planning the website. The local customs also play a very important role in this context.
2) Servicing existing customer:
Once the website is able to get the first few customers, efforts should be on to ensure that proper servicing is extended to the existing customer. A satisfied customer will bring some more prosperous customer thereby enhancing the success of the website.
3) Advertising is the key:
As applicable for all products, even e-commerce websites need publicity. Advertising on social media is the best source.
4) Incentives to customers:
Referral/Promo codes will play a very important role to bring further customers via the existing customer. The attractive rewarding scheme will definitely bring in more and more customers.
5) Constant up-gradation of website content:
The content of the eCommerce website needs constant up-gradation incorporating newer features and/or new products.
6)Counting the number of visitors to the website in itself is another important factor that will attract new visitors who can then be converted into customers.