How to Setup Google Analytics Goals for eCommerce Tracking
Google Analytics plays a significant role in the success of an e-commerce business today. Google insights can provide information about the website and the engagement of the people with your website across the web.
The information about new customers and conversions can be revealed by using Google analytics.
If you have Google Analytics for your website, then you will get the ability to know your customers, visitors and can understand the effectiveness of your efforts towards your marketing and also able to optimize the sales conversions effectively.
Setting a Google Analytics to your eCommerce Website
• Create a Google account and if you already have a Google account, then go to Google Analytics section
• Click on to the create an account link which appears in the top right corner.
• After singing into the analytics, click on create the new account, which can access the setup to the new profile to track the analytics of your e-commerce site.
• Choose the website and completed the displayed details form.
• Click on to the get tracking ID button, which is present at the bottom of the page to track the code.
• Copy the tracking ID and paste it on the Google analytics box provided.
• Once the system was added, your tracking was set up.
Google Analytics tracking can reveal your performance from time to time and also provides you with information about the visitors and their shopping behavior.
It also estimates the revenue on your sales and gives you a better idea about your sales conversion rates.
Guide to Google Analytics Call Tracking
Google Analytics helps to track the data about a website, the bounce rates, clicks, visits, etc. and all this for free. There are also many more features.
It provides all the necessary data about the website and helps in improving the marketing strategy. It can track the calls that come from the site, which device the prospects are using, and the demographic details of the opportunity.
Google Analytics is free to install on the website to get insights about the site. It can be or need not be used for call tracking. Once it is installed, it is easy to track calls.
To track the phone calls setting up events and goals or getting integration software are required. Some of the apps for phone call tracking for Google Analytics are Infinity Tracking, CallRail, WhatConverts, Convirza, KeyMetric Analytics, MediaHawk, etc.
Event tracking set up can be done for users who make the phone calls to the number displayed on the website using the mobile device.
The phone number should be given as clickable action for the prospects. The code needs to be injected around the phone numbers so that the click triggers and event. Many businesses choose a developer to complete this process.
All the call tracking apps work similarly. Visit the official website of any app and sign up. Create a profile in Google Analytics.
From the app’s dash, go to the integration page of Google and enter the ID number and profile name. These apps track all the visitors to the site, and the call information is sent to Google Analytics.
Every business that has an online presence and displays its contact number should track phone calls as these are an essential part of the customer journey and can lead to conversion. This data also helps to make critical marketing decisions.
Guide to Google Analytics Attribution Modelling
Google has been offering many business opportunities for the marketer for the promotion of his business through its various channels, including that of YouTube.YouTube Advertising Consultant
Besides, it is also helping the business to analyze the response that the marketer is offering. The marketing mix by the marketer comprises of many channels – paid or unpaid.
And it becomes the duty of the businessman to find out the response against each of his promotional tools. One of the tools offered by Google in this regard is the Attribution Modelling analytics tool.
What this tool is all about – It allows the user to determine the value of marketing channels that lead to a conversion.
As the marketer has the ultimate goal of conversion (from content placement, promotion, viewing by visitors, and final conversion to go for a purchase decision), the conversion path becomes the ultimate assessing tool.
Google has been kind enough to offer access to attribution modeling to all its users. Attribution modeling allows the marketer to compare the various basic model metrics, i.e., last interaction model, recent nondirect click model, current ad-words click model, first interaction model, linear model, time decay model, position-based model, etc.
The marketer generally approaches a multichannel promotion model for the promotion of his goods/products, and it becomes his requirement to assess the impact of each of the channels in the purchase decision (which is called as conversion). For this, Google Analytics provided Multi-Channel Funnels.
Irrespective of the size of the business establishment, the marketer uses the available channels like email campaign, paid search (CPC), social media & display advertising, etc.
With the help of Analysis Attribution Modelling, the interaction of these channels can be visualized with a Venn diagram.
As this tool is offering advantages like no additional tagging, ease of comparison, customizability, and rapid prototyping, the marketer needs to use this excellent tool from Google to find which of his promotional channels are paying off.