Google My Business : Location Based Promotion Tool 2023
What is Google My Business?
Google My Business is a tool for marketing which can be accessible for free of cost. It connects the business and customers and increases the chances of visibility as well as boost up the revenue. It is effortless to use and scans your reports very quickly to know the directory listings online.
What you have to do is to spend time for creating an account on Google My Business. According to the Google research, it was revealed that more than half percent consumers of mobile are searching for the businesses locally to visit and 20 percent consumers are purchasing the things which mean a lot to the companies to go with this cool tool.
Google My Business Setup
• Sign up with Google My business
• Enter your business address details
• If the toy has an online firm, then create a brand page
• For this, you must require the Google plus account. If you don’t have an account on Google, plus you have to set up at that time.
• Verify the business via phone or postcards
• Once verification was completed, your business information can be available online. It will not be displayed if you hadn’t verified your account.
• Though you are waiting for the verification procedure to complete, you can still enter the information in waiting for the process to complete.
Optimizing Google My Business
The name of your business
Under the section of business name during the filling of the information on my business page, you must be sure that you are going with the real name of your business.
Don’t ever put new words which are not there in your business name for the sake of SEO purpose.
Make sure your name that was given on My Business page must be consistently maintained across the web, and even the space between the words can matter.
Optimizing the Address
The Address must be clear and easy to understand. If you want to change anything, click on to the change. If you are doing some business locally, then you must keep a brief on a geographical area as the results will be more focused on cities.
Optimization of Info
Make sure you have provided accurate information about your contact details. The information must not contain any mistakes as it may impact on your business. Make sure you have given a local number also in the contact info.
Optimize your info by adding the own website like digital marketers, etc. to boost up the things. If you don’t have one such type, then it is best to keep a website URL of your profile page, not homepage landing.
Categories play a significant role in SEO here. Many businesses make several mistakes while going with the groups. It is not a wrong thing to list out the number of groups, but the categories must be relevant to what you are offering from your business. Otherwise, it will not have much impact. Rank then with an order of importance to optimize the things.
Business hours and introduction
List your business hours with day to day timings, and you must change if you have any other work timings seasonally. When it comes to the presentation, it is a critical area to focus as businesses can describe the services and can take advantage in linking an introduction to the website.
The links don’t show the impact on rankings but provide better information for the visitors.
Google My Business Dashboard, Optimization of images and photos section
Manage your photos on a dashboard by accessing using Manage photos button. The business photo section consists of several other subsections the first one identified photos that are most prominent, among others. Three photos, such as profile, logo, and cover photos, must be uploaded. The images can be seen in search results and a deciding factor for the consumers to click on your information and may also turn as your consumers.
Google My Business Insights and Reviews
To know how many people are interacting with your page and posts on Google My Business Dashboard, there will be an insights tab in the dashboard where you can customize the information and can access the statistics and compare. All these insights can be shown in a chart differentiating visibility, audience, and engagement.
The clarity can reveal your views for the profile, photos, and posts.
The meeting can give your audience targeting concerning your posts and interactions of the viewer depending upon the clicks, shares, and comments. All these data and graphical representations can provide the data related up to 90 days from a week.
These insights can be beneficial to improve engagement levels and sales as well.
When it comes to the reviews, the review page can have public feedback, and you can be able to monitor the reviews and can also respond to them from the dashboard.
Advantages of Google My Business
• It is free of cost
• It serves an efficient directory to your business
• It can be effortless to access by your customers
• All information was clickable to the consumers and even a phone call too.
• The info looks fantastic on any device
• A local and online business can have equal priority and choice
• The users can post video and image content
• Traffic to sites
• Consumer reviews and interaction
• Best dashboard.
Google business is a powerful tool that every service provider must utilize this service as it is free of cost and advantageous to both local and online business providers. Go with the Google My Business tool to grab the customers.
Perfect Location-Based Digital Marketing Strategies
Location-based digital marketing is marketing the product or service based on the social, cultural, and personal traits of a prospective customer. Analyzing customer habits and preferences based on their location, so those target audiences are reached with the correct digital marketing strategies.
Large numbers of people use smartphones to surf the internet and to use their social sites. The businesses know the location of the consumer with the help of the built-in navigation of the smartphone. Now, the businesses can target the customer in the location with the digital campaigns.
It is also possible to find the location of internet users with the IP address and internet protocol. Based on the search query he entered, the businesses show the information about their business in his location.
The following should be included in a perfect digital planning strategy that is based on location. The first thing is to find the location of the customer and know what they use apps and services. Don’t concentrate on using only one platform for product or service promotion. The content published on Facebook, Instagram or other sites can be repurposed to get more likes and tweets.
The businesses must make sure that they are present on every network. Give the details such as phone numbers etc. of your local store. Use social media to interact with the audience. The ads must be well designed and of good quality. Don’t tarnish your image with fake reviews that people can easily spot.
There may be a lot of changes to the location-based digital marketing system in the coming days and be ready to adopt the latest methods and tools. Keep the objectives and make use of the latest technology to promote your brand and generate leads.