Social amplification is a process in which the content is carried in waves by social media. Social amplification is the ultimate aim of the content in digital marketing. Social amplification aims at increasing the visibility of the content through word of mouth.
There are many channels for amplification including employees, customers, relatives, suppliers, financial supporters etc. Each of the persons is having his own social network and he can multiply the impact of the content by promoting the same on his social network.
Social amplification can start in the house for the digital marketer. The marketers can encourage his employees and customers to amply the content. The good service and/or the best product offered by the marketer can get amplified when the user is satisfied.
Another method of implementing social amplification is through influencer marketing. Influence marketing is the best tool that is being by many brands in today’s marketing – both traditional and digital marketing as well. Endorsement by influential voices will have its own impact on the content.
Influencer marketing can be of either of the organic or paid or the mix of both. While organic influencer marketers are connected with the industry and most of them are noncompetitors. Naturally, organic influencer marketers will have the genuine interest in the product. Paid influencers, on the other hand, will be endorsing the content for some compensation.
Another powerful tool of social amplification is paid amplification through the social network. This network is very wider and is increasing its importance every day. As we all know, the social network is powerful media. Almost all the consumers will have the connection with some network or the other. Hence, paid amplification through social network will extend its support in implementation. Social media like Facebook, Twitter, Instagram are some of the channels where paid amplification is possible.