Any local business, whatever size it is, tries to attract business and finds a way to do so. To create any marketing strategy or to follow any tips, the businesses need to set a goal and decide the budget of their marketing strategy. Here are few marketing tips and strategies that small businesses follow.
• Use social media to engage the customers. However, do remember that it is not yet proved how effective social media helps in finding consumers for local businesses. Instead, go for sites such as Pinterest and Instagram. Have a social media page and divert the followers to official site if you have any. Provide all the information about your local business.
• Use Google listing of the business page to get listed in search engine listing. It is proved that creating a Google My Business Account helps to provide information about the local business such as contact numbers, website, address etc.
• Depending on the size of the business of the perfect and effective method of digital marketing is email marketing. Sale notifications, event notifications, newsletters can be sent regularly to engage with the customers. Ensure that the emails are mobile friendly as most people use their mobile phones to check mails.
• Use company blog to make important announcements about your local business such as discount sales, new launches etc. Publish at least a post every week. Help people to find the blog by optimizing for SEO.
• Identify the keywords that bring relevant visitors to the official site. You can use the Google Keyword Planner, free Keyword Tool of WordStream for this purpose. Use these keyword in your online content.
Local businesses must make sure that their content is unique, original, informative and engaging. The first thing for any business is to know the goals and budgets and plan the market to achieve this.