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Performance Marketing Consultant

Performance Marketing Consultant: Performance marketing as a field is growing fastidiously, aiding them to determine specific solutions to their actions and thereby improve the overall statistics of business. In short, the advent of performance marketing has helped reshape the way we measure the overall success of marketing campaigns and rebuild the conversion rate.

Some of your marketing budgets are going to waste.

Have you worked at an agency?

Do you not know how to track the effectiveness of your own marketing efforts?

Are you making changes based on biased opinions because you’re emotionally invested in what you do rather than what works?

Then you NEED a consultant in your corner guiding you to success.

How to Meet the Best Performance Marketing Consultant?

What Is Performance Marketing?

Marketing forms an essential paradigm of the present time. Moreover, technological advancement has opened doors to refined solutions that assist businesses in keeping a tab on their performance.

Performance marketing can be defined as the process and transparent tool that enables advertisers and marketers insight into their performance. Herein advertisers pay only when a specific action that includes sales, clicks, lead generation, etc. Furthermore, this can be used for optimizing campaigns.

Hereby, the advertiser can determine the action and then, later on, pay when the action is fulfilled, no matter whether it is in the form of a click, sale, or lead. I am a trained performance marketing consultant, providing my client’s guidance in bringing up their advertising costs in a great manner.

Digital Marketing Performance Consulting

Benefits of Performance Digital Marketing

Running a performance marketing campaign poses a lot of advantages for the company as well as the business. These include:

  • It enables marketers to easily tracking their performance to know where they stand in comparison to their contemporaries.
  • It is highly focused on the interest rate, which is calculated based on how much profit the company has incurred against its spending.
  • It is easy to measure. Using advanced platforms, one can easily track and report based on their convenience.
  • It is a low risk that enables quicker launch times.
  • Enables marketers in meeting the digital marketing goals. These include better website traffic, user engagement, lead generation, and sales.

All the above factors make it a one-stop platform to boost your sales and conversions by carrying out a performance marketing campaign. I, being a trained performance marketing consultant, provide to my clients the amenities to track, analyze, and improve the overall campaign that can generate higher profits.

Why do you need performance marketing

1. You want your business to grow faster
2. You need more leads
3. Empower other people to do the selling for you
4. You want to have fun in life and business

Wanna Grow Your Business? Try These Performance Marketing Tips

1. Maximize your leads from PPC
2. Master lead scoring
3. Ad copy that converts
4. Solid ad design

38% of performance marketing companies are using Social Media Advertising

1. Automation will be the next big thing for performance marketing
2. Use better visual content for better performance
3. Bigger isn’t always better: the best performing ads are between 10 and 15 seconds long

Performance marketing is about getting work done

1. You’re not working with the right people/tools
2. You need to prove that you can produce results
3. You’re not tracking everything
4. You’re not testing enough
5. You’re not creating impactful campaigns

This is why you shouldn’t try all the ‘growth hacks’

1. Just because they say it worked for them doesn’t mean it will work for you.
2. You’re spending your client’s money on gimmicks, and that’s wrong.
3. Your existing social media should always be your priority
4. There are only a few real growth hacking tactics that work
5. Your data isn’t qualified if you don’t know who’s seeing it first!

Performance Marketing for Pre-Launch Plan

The primary goal of any strategy or campaign is to meet the desired business goals.

For example, if your strategy is centered on generating leads, it would concentrate more on growing brand awareness. Furthermore, your strategy includes a well-constructed prelaunch plan that can get it going in an organized manner.

Performance marketing for the pre-launch plan includes the following:

  • Carrying appropriate evaluation of the team
  • Build your team by filling the gaps
  • Measuring your strength and weakness to gauge your expertise.
  • Documenting the set goals through each phase in order to gauge the overall growth.
  • Readying the team for carrying out the prescribed tasks.
  • Backed by an excellent team and good to go strategy, the next step is going live, all set to launch your service for performance marketing campaigns.

Performance Marketing is the future of marketing

1: Automation is a must
2: Larger content strategy
3. Facebook just isn’t going to be as effective in 2022; focus on Instagram and Youtube
4: Be engaged on other channels too. Don’t over-invest in one, or it can backfire very easily

What you need to know about performance marketing

1. It’s a great way to engage existing customers with more relevant ads
2. You don’t even have to target the customer directly; just show them how awesome your product is, and it’ll work
3. It’s not too expensive if you’re starting out
4. You have to look at the right metrics
5.You can always target the customers who didn’t convert with remarketing

If you like to see results

1: Create a smart plan and budget out performance marketing costs
2: After your campaign, analyze the data
3: Use this information for your next campaign

5 reasons why your performance marketing needs a change

1. You’re focusing on the wrong metrics
2. Your targeting is inefficient
3. You’re not telling a story with your ads
4. Your creatives are boring and stale
5. You don’t have a visual brand identity

Performance of Marketing Strategist

Client performance marketing for the pre-launch plan, helping them gauge the strategies by analyzing the overall performance until then.

Performance Marketing for Post-Launch Plan This is where the real task kicks in. This is when the campaigns begin to generate data, and it lies solely on the marketers to evaluate how to optimize their performance.

But along with the marketers are also required to optimize the performance of other ads that are running excellently to track the analysis and overall metrics.

This will help to determine where they are receiving major traffic and where it would be beneficial to allocate funds.

In short, performance marketing for post-launch helps businesses to grow themselves, generates more sales as well, as generates greater ROI. I offer performance marketing for a post-launch plan to evaluate the overall performance.

Performance of Marketing Strategy

Performance Marketing deals with gaining a grasp over the action and primarily on how you would grasp the strategies for measuring the actions. Here are top performance-based marketing strategies which are as follows:

  • Native Advertising: The tool of native advertising allows users to develop click-through opportunities to reach their target consumers. Native advertising helps to gain more clicks than is found in any other form of online marketing.
  • Enabling sponsored content: Sponsored content opens up the platform for attracting audiences to the website. Good quality content can help in driving up the traffic and conversions in addition to increasing the overall visibility online to reach the target audience. Additionally, it opens the doors for brands to create a mark for themselves in the online field and stand out compared to others.
  • Leveraging Social media advertising tools: More and more advertisers are beginning to know the advantage of social media as a potential platform. Social media platforms present advertisers and businesses with clearer metrics for measuring their performance related to CPC – Cost per Click; CTR – Cost per Click and the ROI.

It revolves around meeting the following objectives, which include:

  • Generation of lead
  • Upscaling sales
  • User engagement
  • Generating traffic

What does a Performance of Marketing Strategists do?

Digital Advertising Strategy
Google Search Ads
YouTube Advertising
Google Shopping
Facebook Advertising
Instagram Ads
Paid Social
Review your Digital Marketing strategy
Implementing Marketing Performance Strategy
Advertising Account Auditing
Content Optimization plan
Ad Tracking Implementation
Overall Marketing Performance Analytics
Understanding Current Brand Marketing Performance and creating a strategy
This is possible by setting a proper goal specific to the target audience, understanding the pros and cons, thereby accordingly building the strategy.

Search Engine Marketing

Utilizing search engine marketing assists in increasing visibility as well as clicks through paid advertising. This is done by expertly leveraging the benefit of keywords that can turn on fortune for the business.

Performance marketing strategy helps in pointing out which are the potential keywords relevant to the brand and can bring about prospective customers to your website at the time of the search.

Besides, it is based on real-time auction that enables one to understand which the recently searched queries are.

Affiliate Marketing

Affiliate marketing forms an important component of performance marketing. It helps advertisers in producing relevant traffic and sales to the website. Affiliates work by helping companies generate traffic for which the affiliates are paid a certain amount of exchange fees.

As a performance marketing consultant is presenting clients with performance marketing consulting services and build the best performance marketing strategy to reach the desired goals.

Conclusion

Tracking and analyzing performance throughout the phase of advertising can help in upscaling ROI and building conversions. Being a trained performance marketing consultant, I present the one-stop platform to meet your advertising needs and build profits.

Call: +91 9848321284

Email: connect@kiranvoleti.com

Schedule Your Free Performance Marketing Consulting Call

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