Welcome to the digital world of politics. The political and election campaign scenario has changed with the advent of television, computers, and the 24/7 Internet. Traditional campaigns are now the talk of a bygone era. We are now in the digital age, where people are educated and digitally savvy with access to massive data. This data analytics plays a significant role in deciding the future of any candidate or political party.
Educated voters have made winning difficult for any political party because they can change their voting patterns even at the slightest chance of their judgment for any candidate or political party. Media exposure and Data access are the game changers in politics.
Thus, political strategy consulting helps in the election campaign management day by creating the right voters’ leads and turning them into potential voters. They help the political party to win.
Various aspects need attention that designs political strategy consultation’s role while creating and managing an election campaign.
Political Strategy & Management Consulting
Political organizations typically engage in political activities such as community organizing, lobbying, or campaign advertising. These activities aim to achieve clearly defined political goals, usually advantageous to their members’ interests.
These organizations require a sound political strategy encompassing these activities to acquire, develop, and use their influence or credibility to benefit them in any conflict.
These organizations are now hiring political strategy consultants. They advise them on making high-level decisions using an unbiased mindset for the latest trends with in-depth knowledge about the target voters leading them to their desired results.
The key initiatives to implement a successful political campaign are setting an objective, voter identification, segmentation, budget allocation, selecting channels and media for communication, integrated advertising with political surveys, appropriate use of resources, and feedback management.
Therefore, a political campaign strategy is an organized effort to influence any political party’s decision-making process within its specific group.
For example, A democracy demands the political campaigns‘ reference to the electoral campaigns to choose the representatives for the people.
Political Press & Media Management Consulting
Press and media management are essential in politics. The media consultant in a political consultancy acts as a front face for the candidate or the political party by being their public relations specialist, manager, and salesperson.
They use various platforms of marketing-suitable media to create advertisements and press releases to reach the voters by making them aware of the candidate’s party platform.
Political Public Relations Consulting
Public relations and politics go hand in hand. PR is required to manage the deliberate release or spread of information between some individual or some organization, such as a non-profit organization or a government agency, or any other business and people’s masses.
PR consulting in politics helps protect and build a client’s reputation across social media, media, or self-produced communication.
PR professionals use their storytelling skills to generate positive publicity by creating a positive image of their clients, enhancing and escalating their reputation. stop
Election Campaign Management Consulting
Election campaign management includes identifying strategies that a political party or a candidate requires to support their business goals and planning, designing, testing, and monitoring the campaign while analyzing the results at every step.
Political Consultation in election campaign management has critical benefits like launching and scheduling campaigns, quick coordination, monitoring marketing campaigns across numerous channels, etc.
Earlier, these campaigns used to take a few weeks to plan and execute, which now happens in just a few hours. Thanks to the experienced team of data scientists, polling experts, and a political and social scientist who can consult the leaders at the state and national levels.
Analytics & Political Intelligence Consulting
They are also known as Political Analytics & Business Intelligence in any political organization, politics, and policymaking matter. Political processes are continually changing both nationally and as well as at the global level.
One needs to be alert to the possible political threats and any opportunities that may be essential for a country’s international image. For such a purpose, political intelligence consulting and analytics must be highly creative, innovative, and upfront.
Political intelligence consultants should be able to ensure the clients’ speed of their tracking and how they plan to have a political discourse with all the relevant target institutions and voters.
They should be able to provide analysis and recommendations for some crucial developments in the political scenario.
Political intelligence consultation helps provide clients with up-to-date information and handy facts and figures to use in their campaigns.
Political Digital Media Management
To be seen on social media is very important nowadays. If you are not on social media, then you don’t exist. Social media, as a communication platform, is very persuasive.
It effectively works towards changing or influencing opinions, especially regarding political views. Great ideas, beliefs, and thoughts are circulating throughout social media.
Political digital media management requires a proper digital media management strategy around social media management, DM strategy and planning, website development, WhatsApp marketing, online advertisement, mobile advertisements, events, and press releases.
With this done, no political party or candidate is bound to lose and is a winner.
Political Bigdata & Voters Information Management
Everyone believes in having data on their hands related to their fields. It is the information regarding who we are and what we are socially.
This massive amount of data enables the reshaping of the societal fabric. Politics, a part of society, is the very structure on which the community’s governance rests.
Data heavily impacts politics. There are three main types of data interpretation, as given below –
- Data for political influence is collected and analyzed to reach the target and potential voters to influence and manipulate their votes through their views.
- Data by way of a political asset is a kind of data from potential voters. It can be exchanged between the political candidates through their acquisition or sale or by exposing them to those who want to leverage their votes.
- Data by way of political intelligence is the data accumulated and interpreted by political campaigns for learning about voters’ political preferences. This knowledge will enable them to reform campaign strategies and priorities, including creating new voter profiles and testing the campaign messaging.
Thus, data collection and processing become vital regarding a social or political phenomenon and is interfered chiefly with and manipulated for votes.
Political Advisory Services
Political consultancy is also a political advisory service primarily because they advise and assist political campaigns.
The presence of political advisory services in the electoral field is relatively new but potentially very powerful. However, it is caught in a debate about its threat to democracy.
Every political advisory service has a unique approach to election campaigns. It may be either an individual client base or a party-based one.
These days political candidates and parties are treated more as a brand and take care of in the same manner.
In both cases, however, a political public relations officer or a PRO has to deal with tasks such as organizing meetings with several communities, leaders of various castes, some dissatisfied people within the party, and even opposition members.
The PRO has to mediate between the candidate and the voter and reduce the gap using any intervention from local leaders.
The PRO has to coordinate with a team of content writers, designers, media consultants, researchers, data analysts, and social media handlers. This infrastructure will analyze the problems and prepare a strategy usually aimed at the consent of the voters.
Political Analysis & Reporting Consulting
Political analysis is understanding the political dimensions of any particular context or somebody actively using any information for programming and policy-forming purposes.
Politics is one of the formal and informal ways through which there is contestation or cooperation within society. At the same time, understanding the relationship between the social and political context is a must.
This context concerns potentially controversial issues like environmental, border, and regional politics.
Studying such a political environment will help the political parties learn their position and their opponents’ strategies to reform and restructure their political motives and incentives to maximize the voters.
Political News & Insights
Researching the latest political news and getting insight is essential for determining political career goals for an individual candidate and the party.
This research into political news and keeping the client updated with the latest political sector changes, policy announcements, new political developments, and service contracts will help the clients stay one step ahead in planning their strategy, which will be voter centric.
Political Strategy Consultant
A political strategy consultant usually works on election campaigns of various political candidates or political parties. These strategy consultants are the ones who develop media strategies, create advertisements, and explain their platforms to the public while responding to the opponents or engaging themselves in fundraising campaigns.
Some consultants may work toward research or data collection, or polling. In contrast, others work towards investigating and solving the candidate’s significant issues or their opponent.
They also survey how people feel and their views and opinions regarding the candidate. Finally, all this information helps devise an effective election campaign strategy.
Political Strategy Consulting in India
Political strategy consulting firms have sprung up nationwide over the last decade. Usually, a political campaign takes months its make.
Every political strategist or consultant has a unique approach for every candidate or party.
These political strategy consultants offer end-to-end services to a candidate, politician, or political party almost five to six months before the proposed elections.
The political strategy is devised using data insights, creating data analysis, and fine-tuning the design and campaign according to the available data.
The strategy-making combines volunteer training, party worker training, field inputs, route mapping for the candidate or the political party, and events designed to concentrate on specific groups.
The political strategists or consultants also offer data services, including booth data of each constituency, the same historical data, and ground surveys to understand voters’ concerns or issues.
Along with this, they create a digital public profile of the candidate or the party targeting the voters and manage the social media handles such as Twitter, YouTube, WhatsApp, Facebook, and LinkedIn, which are critical platforms for communication. Lastly, they also send messages in local languages.
The services also include post-poll review once the elections are over to determine what worked and what didn’t, which will help them implement the same in the next election campaign.
Opinion Poll & Election Surveys
Political consultants should survey to understand people’s moods and responsiveness towards various socio-political developments through social media intelligence and significant data insights. Some of the surveys can be –
- Email surveys
- Telephonic surveys
- Sentimental analysis
- Social analysis
- Search engine trends and keyword analysis
- Booth-level research and analysis
- Each constituency-level research through pre-poll, exit poll, and post-poll analysis
- Politician’s reputation analysis
- Candidate’s and aspirant’s competitive profiling
Political consulting is a reasonably new emerging industry in the Indian political scene. The Indian political parties are now trying to outsource these services for a sure-shot victory.
Political consulting in India is thought to have an impact on Indian politics. It, however, needs to work on raising its standards in election management and policymaking. An organized approach will lead political consulting in India to a new level in times to come.