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Ways to do Influencer Outreach Marketing on a Shoestring Budget

Influencer outreach marketing is very important for any business to grow.  Customers are more likely to take a decision about buying a product when they get a recommendation from a peer.  A review published in favor of a product by an influencer is sure to influence a prospective customer. Here is why many big brands spend money on influencer outreach marketing.

Don’t worry if you are on a shoestring budget.  There are some ways to do influencer outreach marketing for identifying the Individuals who can help in your product promotion and generating sales.

• Before finding an influencer for marketing campaign know your audience and find what platforms they are using and estimate what type of influencers are more effective in reaching your audience.

• Tools such as Tracker, Klout etc will help to identity influencers.

• With their large user base, social media sites such as Facebook and Twitter are places that can help reach the influencers.  Share your content and engage the influencers and let them participate in the form of comments, shares and likes.

• Influencers are usually active on various social websites. Follow them and build a relation with them before contacting them.

• Send personalized e-mails, write an attractive subject line in the email so that they fully read your mail.

• Twitter can be used to reach influencers.  Tools like Follower Wonk helps to find the influencers based on specific keywords.

• Be honest with the influencer.  Tell them what you can do for them if they support your brand.

• Influencers are the better to know about the audience. Never advise them on what to do for your brand promotion.  Let them do what they can do better. Provide them all the information they needed about your business, product etc.

Kiran Voleti

Kiran Voleti is an Entrepreneur , Digital Marketing Consultant , Social Media Strategist , Internet Marketing Consultant, Creative Designer and Growth Hacker.

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